Director of Content & Sponsorship Strategy

Orlando, FL (Hybrid)

$95K/yr – $110K/yrDirector/ExecutiveFull time

Posted 1 hr ago

Job Summary

Own end-to-end conference content strategy across medical devices, healthcare IT, pharma, and biotech; lead speaker sourcing, sponsorship packages, and on-site program management, with post-event analysis driving continuous improvement.

  • Own content across lifecycle from design to post-event analysis
  • Lead sponsorship design, management, and ROI evaluation

Job Description

Responsibilities

  • Develop and execute multi-track conference content covering medical devices, healthcare IT, pharma, biotech, and related sectors, including keynotes, panels, and workshops tailored to diverse audiences (executives, procurement, researchers, start-ups)
  • Design pre-, at-, and post-show programming to extend engagement and value across the full event lifecycle
  • Oversee poster sessions, abstract submissions, and research presentations to ensure academic and scientific rigor
  • Identify, vet, and secure speakers and subject matter experts; manage disclosures, bios, and conflict-of-interest checks
  • Use attendee feedback and market insights to continually refine programming
  • Ensure all content meets regulatory and compliance standards (FDA, PhRMA, EFPIA)
  • Design and sell tiered thought leadership sponsorship packages aligned with sponsor goals
  • Act as the main liaison between sponsors and internal teams, overseeing fulfillment timelines, activations, and contractual deliverables
  • Track sponsorship performance and ROI, and identify opportunities to enhance sponsor value
  • Build relationships with industry leaders and key opinion leaders to inform content and attract high-profile contributors

Requirements

  • 10+ years of progressive experience in content development, event programming, or sponsorship management within the tradeshow, conference, or healthcare/pharmaceutical events industry, including 5-7 years specifically in medical education or healthcare event management
  • Proven experience managing accredited educational programs for healthcare professionals
  • Background in the pharmaceutical, medical device, or broader healthcare industry
  • Strong understanding of the pharmaceutical/medical device regulatory landscape (FDA, EMA) and compliance frameworks (PhRMA Code, EFPIA)
  • Familiarity with medical terminology, clinical practice, and healthcare industry trends
  • Knowledge of tradeshow and event best practices, including experiential and content marketing, thought leadership, and hybrid/digital event formats
  • Strong strategic thinking, with the ability to translate business goals into effective content and sponsorship programs
  • Excellent relationship-building and communication skills, with the ability to engage senior-level stakeholders
  • Solid commercial acumen, including sponsorship sales, contract management, and ROI analysis
  • Strong attention to detail, particularly around medical content accuracy

Benefits

  • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
  • Broader impact: take up to four days per year to volunteer, with charity match funding available too
  • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
  • Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
  • Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
  • Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
  • Recognition for great work, with global awards and kudos programs
  • As an international company, the chance to collaborate with teams around the world

Salaries

Posted range

$95K/yr – $110K/yr

Taken straight from the job posting.

Content Marketing median pay in the United States

$84K/yr

Most pay falls between $70K and $110K. Based on 3,300 salaries.

See all Informa Group Plc. salaries

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Director of Content & Sponsorship Strategy

Informa Group Plc. · Orlando, FL · Hybrid