Sr. Manager - Search Technology & Analytics

Responsibilities

• SEO & AI Discovery
• Lead SEO, AEO and GEO initiatives to improve Pacsun’s visibility across organic search, AI generated answers and emerging shopping experiences.
• Identify opportunities across crawlability, indexation, site architecture, structured data, internal linking and product and category content.
• Translate recommendations into clear requirements for Engineering, Site Merchandising and Content teams, coordinating implementation and validating results.
• Track search visibility, competitive presence, qualified traffic and conversion. Develop practical measures for AI discovery that account for evolving attribution capabilities.
• Monitor changes in search behavior and platform capabilities, testing relevant opportunities and translating findings into recommendations.
• Product Feeds & Catalog Optimization
• Own product feed quality, completeness and optimization across advertising, shopping, social commerce and discovery platforms.
• Manage feed tools and partners to ensure accurate, timely product attributes, imagery, pricing, promotions and availability.
• Resolve missing products, disapprovals and data discrepancies, partnering with source system owners to address root causes.

Requirements

• 6+ years of relevant experience across SEO, marketing technology, ad operations or digital analytics, with substantial hands on technical responsibility.
• Strong technical SEO expertise and a practical understanding of AEO/GEO, including how to develop and evaluate emerging discovery strategies.
• Experience managing product feeds, catalog integrations and data quality across marketing platforms.
• Strong knowledge of tagging, conversion tracking, audience activation and technical troubleshooting in paid media environments.
• Proficiency with tools such as GA4, Google Tag Manager, Google Search Console, Google Merchant Center and Feedonomics or comparable platforms.
• Strong analytical skills and experience translating marketing performance data into actionable insights.
• Experience applying AI or automation to marketing workflows and assessing the quality and impact of the results.
• Understanding of attribution, incrementality and the limitations of platform reported performance.
• Demonstrated ability to translate business needs into technical requirements and coordinate implementation with technical and business partners.
• Strong prioritization, communication and problem solving skills, with a high degree of ownership and attention to detail.

Preferred

• Developing the Community/ Leadership Qualities:
• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Benefits

• Comprehensive medical, dental, and vision benefits
• Competitive short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Dog friendly office environment
• $1,000 referral incentive program
• Generous associate discount of 30 - 50% off merchandise online and in-stores
• On-site Cafe
• On-site Gym with Fitness Classes
• Ample parking
• Weekly Car Wash Service and more!