Lifecycle Marketing Strategist

Responsibilities

• Develop strategic creative briefs that guide campaign development and ensure consistent messaging across channels
• Plan and execute integrated lifecycle marketing campaigns across email, SMS, digital signage, and other customer communication channels
• Partner with the Lifecycle Marketing Technologist to translate campaign objectives into audience definitions, customer segments, and communication requirements that support successful technical execution
• Support the development and optimization of customer journey strategies across key lifecycle stages, including onboarding, engagement, cross-sell, retention, and win-back initiatives
• Monitor marketing trends, channel best practices, and competitive activity to identify opportunities for improved customer engagement
• Coordinate campaign calendars and partner with cross-functional teams to ensure successful execution
• Own content strategy and messaging for lifecycle marketing campaigns
• Own the digital signage content strategy and calendar, partnering with Customer Acquisition, Market Activation, and Lifecycle Marketing teams to deliver relevant, timely, and consistent messaging that supports business objectives and enhances the in-store customer experience
• Partner with creative teams to develop customer-focused messaging that aligns with brand standards and business objectives
• Coordinate legal, regulatory, and brand compliance reviews to ensure customer communications meet promotional, disclosure, and brand requirements prior to deployment

Requirements

• 4-year degree
• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
• Experience developing and executing multi-channel marketing campaigns
• Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
• Strong project management and organizational skills
• Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
• Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
• Excellent written communication, analytical, and collaboration skills

Preferred

• Bachelor’s degree in marketing, Communications, Business, or a related field
• 5+ years of experience in lifecycle marketing, campaign management, content strategy, CRM marketing, or customer communications
• Experience developing and executing multi-channel marketing campaigns
• Experience supporting customer journey programs, audience segmentation, and lifecycle marketing initiatives across B2C and/or B2B audiences
• Strong project management and organizational skills
• Experience with email marketing, SMS marketing, CRM platforms, or marketing automation tools
• Proven ability to translate business objectives into campaign briefs, customer communications, and actionable marketing requirements
• Excellent written communication, analytical, and collaboration skills