Digital Marketing Specialist

Responsibilities

• Develop and execute employer branding initiatives that communicate Cellular Sales’ culture, career opportunities, and employee experience to prospective candidates.
• Own the planning, execution, and optimization of recruitment marketing campaigns, including audience targeting, channel selection, creative development, and performance reporting, in partnership with internal teams and the paid media agency.
• Develop clear creative briefs and coordinate the production of campaign assets with creative and content teams.
• Partner with Talent Acquisition and corporate and local recruiting teams to identify hiring priorities, tailor campaigns to market needs, and maintain consistent employer brand messaging across recruiting channels.
• Manage recruitment marketing content, assets, and tools to ensure local recruiting teams and sales representatives can easily access and use current, approved materials.
• Analyze campaign performance and applicant pipeline metrics, and recommend improvements to targeting, messaging, creative, and media investment.
• Develop and coordinate recruitment content for LinkedIn and other social channels in collaboration with the broader social media team.
• Develop and manage an employee advocacy program that encourages employees to share company content and career opportunities.
• Support local digital marketing campaigns through campaign planning, creative coordination, content development, and performance analysis.
• This position does NOT have direct reports.

Requirements

• Bachelor's degree in business administration, marketing, advertising, communications, or a related field
• 5 years of marketing experience; experience in recruitment marketing or employer branding preferred
• Strong knowledge of various marketing and analytics tools such as Career Arc, AppCast, iCIMS, Google Analytics, and content management systems
• Excellent analytical skills
• Strong written and verbal communication skills
• Skilled in writing and editing content, including video, with attention to detail
• Strong prioritization, organization, and project management skills
• Travel 5%