Digital Marketing Manager
Sunset Social
Austin, TX (Remote)
AgencyFull-timeMid level
3 hrs ago
Digital Marketing Associate
Anaheim, CA (Unknown)
Salary Not AvailableEntry LevelFull time
Posted 21 hrs ago
Job Summary
Own ORGAID\'s digital marketing footprint across email, social, Amazon, SEO/GEO, blog, and community management, delivering content-driven growth and measurable ROAS across paid and organic channels.
- Lead content calendars, experiments, and performance analyses to drive brand trust and traffic.
- Collaborate across channels to optimize messaging and conversion.
- Continuously learn new tools and techniques to stay ahead of digital trends.
Job Description
Responsibilities
- 1. Email Marketing & Social Media Coordination - Plan, write, and schedule weekly email newsletters to subscribers (routine guides, ingredient highlights, seasonal promotions).
- Coordinate organic social media publishing, maintaining a consistent, high-standard schedule at least twice per week (Instagram, TikTok, Pinterest).
- 2. Amazon Marketplace & Paid Acquisition - Assist with Amazon catalog management, listing optimization, and product detail page maintenance.
- Monitor Amazon PPC campaigns, Meta Ads (Instagram/Facebook), and Google Ads, learning how to analyze ROAS, click-through rates, and conversion metrics.
- 3. Search Engine Optimization (SEO) & GEO (Generative Engine Optimization) - Execute on-page and technical SEO fundamentals (keyword research, meta descriptions, image alt tags, structured data) to improve organic search ranking.
- Apply GEO strategies to optimize brand visibility across modern AI search engines and answer engines (such as Google AI Overviews, ChatGPT Search, and Perplexity).
- 4. Blog Management & Content Strategy - Manage the ORGAID blog calendar from topic research through drafting, image selection, and formatting.
- Write informative, engaging articles explaining organic ingredients, formulation science, and skin wellness to capture search traffic and supply material for email and social channels.
- 5. Online Community Management & Brand Engagement - Actively engage in relevant online forums and beauty communities (e.g., Reddit skincare boards, TikTok comment threads, lifestyle groups).
- Cultivate genuine customer conversations, respond promptly to inquiries and comments, and champion brand trust.
Requirements
- Passion & Curiosity: You genuinely care about the work, stay curious about emerging digital trends, and take pride in seeing your efforts drive real results.
- Eagerness to Learn & Grow: You view unfamiliar software, algorithms, or tools as exciting challenges rather than roadblocks. You ask questions, test ideas, and absorb feedback quickly.
- Proactive Ownership: You don't wait to be micromanaged; you take initiative to research solutions, propose improvements, and follow projects through to completion.
- Strong Communication: Clear, engaging English writing skills for blog posts, email copy, and community discussions.
- Technical Receptivity: Prior exposure to or excitement to quickly master tools like Shopify, Klaviyo, Amazon Seller Central, Google Ads, Meta Ads Manager, and SEO/GEO tools. Coursework, personal projects, or internships are welcome.
Benefits
- 401(k)
- 401(k) matching
- Paid time off
ORGAID
ORGAID started with a vision to provide the best skin care products with organic ingredients. We decided that our products would have a much more efficient cosmetic effect of ingredients than conventional products. Our founder, Dr. Baek, PhD majored in biomaterials and has researched how to effectively deliver the therapeutic effects into the human body using diverse biomaterial systems. Based on his knowledge and experienced background, he came up with the idea of effectively delivering the cosmetic effects of organic ingredients onto facial skin. Orgaid is constantly in search of wonderful organic ingredients and involved in scientific research of how to use the advantages of ingredients to enhance skin beauty naturally.Currently, ORGAID has developed the first sheet mask made in USA with a scientific formula composed of high-quality organic ingredients. Sheet mask has been developed by companies in Asia, which has recently been gaining attention in the United States. Sheet mask gives enough time for the serum to be absorbed deeper into skin, making it convenient for consumers to use. However, most products are not developed and manufactured by a brand company (contract manufacturing is more common), and the quality often do not meet USA consumers' quality needs. In addition, most sheet masks use irritating ingredients such as parabens, fragrance and phenoxyethanol. Instead, we aim to provide the most qualified products with a unique formulation from certified organic botanical ingredients developed by Dr. Baek. We are the only manufacturer and direct seller of sheet masks in the USA. Our products do not target a small group of people; rather, everyone can experience the many benefits of organic ingredients.
Salaries
Digital Marketing median pay in the United States
Most pay falls between $66K and $105K. Based on 1,244 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
3.2K
Monthly Google Ads Budget
$819
Traffic Source Mix
Search
47.9%
Direct
5%
Referral
41.2%
Social
2.2%
Paid
1%
Headcount Trend
Current headcount: ~4
News about ORGAID
Links
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