Digital Media Manager

Responsibilities

• Develop and manage PPC campaigns across Google Ads, Microsoft Ads, and other digital channels.
• Conduct keyword research, audience targeting, ad creation, bid management, and campaign optimization.
• Monitor campaign performance and adjust strategies to achieve ROAS, CPA, CPC, and conversion goals.
• Analyze data and provide recommendations to improve search visibility, traffic, and overall campaign effectiveness.
• Manage campaign budgets, landing page optimization, ad testing, and reporting.
• Prepare performance reports, forecasts, and strategic recommendations for management.
• Utilize Google Analytics, Google Tag Manager, and other tools to evaluate and improve campaign performance.
• Stay current on PPC trends, technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
• 3+ years of PPC, SEM, or digital advertising experience.
• Google Ads Certification required; Microsoft Ads Certification preferred.
• Strong knowledge of Google Ads, Google Analytics, and Google Tag Manager.
• Experience managing campaign budgets and optimizing performance metrics.
• Understanding of SEO principles and digital marketing best practices.
• Working knowledge of HTML, CSS, and JavaScript preferred.
• Strong analytical, project management, organizational, and communication skills.
• Ability to manage multiple priorities in a fast-paced environment.