Senior Digital Marketing Manager, Associations

Responsibilities

• Develop integrated digital marketing strategies that help association and B2B clients achieve their goals across membership acquisition and retention, event registrations, product sales, lead generation, and audience engagement.
• Lead multi-channel marketing campaigns from strategy and planning through execution, measurement, and optimization, using channels such as email, digital advertising, organic social, and websites.
• Develop membership marketing strategies focused on attracting prospective members, increasing engagement, supporting renewals, and improving the overall member journey.
• Support event and product marketing initiatives, creating campaigns that drive registrations for conferences, webinars, and other events, as well as sales of educational programs, publications, and other association products and services.
• Collaborate with our digital advertising team to develop and optimize campaigns across paid search, paid social, programmatic advertising, and other relevant channels.
• Work closely with our creative, content, and web teams to develop compelling campaign concepts, messaging, landing pages, and digital experiences that attract, engage, and convert target audiences.
• Build strong client relationships through proactive communication, thoughtful recommendations, effective project management, and a strong understanding of each client's business objectives.
• Analyze campaign performance and audience behavior to identify trends, measure results, and make recommendations that improve marketing effectiveness and return on investment.
• Conduct digital marketing audits and assessments to evaluate existing programs, identify opportunities, establish benchmarks, and develop actionable marketing strategies.
• Identify opportunities for testing and optimization across channels, including messaging, audience targeting, creative, conversion funnels, and user experiences.

Requirements

• Bachelor’s or Master’s degree in a related field.
• 5-8+ years of digital marketing experience (agency experience a plus but not required).
• Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel.
• Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives.
• Strong analytical skills and data-driven thinking.
• Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.).
• Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings.
• Up-to-date with the latest trends and best practices in digital marketing.
• We are open to this being a fully remote or hybrid DC office position.

Preferred

• Creative. You bring passion to your work and produce content that engage, motivate and inspire.
• Strategic. You understand that a strong digital marketing campaign is rooted in thoughtful storytelling.
• Intuitive. You're someone with that canny ability to always think one step ahead and see where the world is headed.
• Committed. You’re committed to valuing diversity and contributing to an inclusive working and learning environment.
• Confident. You're friendly, professional and poised, whether you're brainstorming with our team, writing content on your own or making client presentations.
• Passionate. You love what you do, give everything you've got and are continually seeking ways to grow in your craft.
• Curious. If you don't know something, you strive to find the answer and learn new things.
• Friendly. You work well with the team and appreciate feedback. You contribute ideas in a positive manner. You're also a great listener.

Benefits

• We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1) we care as much about quality as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at work. We may be an agency, but we understand that you have a life outside of your job.
• We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:
• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match