Digital Marketing Coordinator & Graphic Designer

Responsibilities

• Manage and optimize Google Ads campaigns, including keywords, negative keywords, ad copy, targeting, budgets, and landing pages.
• Monitor conversion tracking and campaign performance using Google Analytics and Google Tag Manager.
• Track qualified leads, cost per qualified lead, and results with the sales team.
• Identify and address wasted advertising spend.
• Maintain and update company websites, product pages, project galleries, and landing pages.
• Improve search engine optimization through useful content, page structure, metadata, internal linking, and technical improvements.
• Support generative engine optimization (GEO) by developing accurate, well-structured product information, FAQs, and project content for AI-assisted search.
• Check forms, links, mobile layouts, and website functionality; coordinate technical repairs when needed.
• Plan, write, design, and execute email campaigns for prospects and customers.
• Maintain organized email lists and track campaign performance.

Requirements

• Hands-on experience in digital marketing, supported by examples of work and results.
• Experience managing Google Ads campaigns and interpreting performance data.
• Working knowledge of Google Analytics, Google Tag Manager, and Google Search Console.
• Experience maintaining websites through a content management system.
• Practical understanding of SEO and familiarity with GEO.
• Proficiency with Adobe Creative Suite and/or Canva, with a strong design portfolio.
• Experience with email marketing platforms and business social media.
• Strong English writing, proofreading, organization, and follow-through.
• Ability to manage multiple projects and work independently.
• B2B, manufacturing, lighting, electrical, or construction industry experience preferred.

Preferred

• Trade show coordination experience are a plus.

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Vision insurance