Part-Time Digital Marketing & Creative Manager | Luxury Real Estate

Responsibilities

• Social Media Strategy & Growth: Develop strategies to grow our audience, increase engagement, strengthen brand visibility, and attract buyers and sellers.
• Digital Advertising & Lead Generation: Manage targeted campaigns across Instagram, Facebook, and Google to generate qualified leads and drive business growth.
• Creative Direction & Design: Maintain a cohesive, elevated brand aesthetic across all marketing materials and digital platforms.
• Email Marketing: Oversee the content, design, and distribution of our monthly newsletter.
• Listing Marketing: Create and execute marketing campaigns for property launches across digital, social, and print channels.
• PR & Brand Exposure: Identify media, partnership, and promotional opportunities to expand our presence in the luxury market.
• Marketing Coordination & Analytics: Coordinate creative vendors, manage timelines, and track campaign performance.

Requirements

• Experience in digital marketing, social media strategy, content creation, and brand development.
• Hands-on experience with Meta Ads (Facebook and Instagram), Google Ads, audience targeting, and paid digital campaigns.
• Understanding of lead generation strategies, campaign analytics, and performance optimization.
• Strong visual design sensibility with an appreciation for sophisticated, luxury-focused branding.
• Excellent copywriting, communication, and organizational skills.
• Proficiency with marketing and creative tools such as Adobe Creative Suite, Meta Business Suite, and email marketing platforms.
• Comfortable balancing hands-on creative work with coordinating outside resources.
• Experience in luxury real estate, hospitality, lifestyle, or another luxury-focused industry is a plus.

Preferred

• We're not expecting one person to do everything. We work with outside designers, photographers, videographers, and specialized creative resources. We're primarily looking for someone who can bring strategic thinking and fresh ideas to the table, lead our marketing efforts, and ensure campaigns are executed effectively while maintaining our brand standards.

Benefits

• Flexible schedule