Responsibilities

• Email Marketing: Design, schedule, and execute email campaigns to engage customers and vendors. Analyze campaign performance and suggest improvements.
• Brand & strategy: Set our visual identity and brand guidelines, plan state and regional rollouts, and design our trade rebate program.
• Trade shows: Manage the annual trade show budget and run each show from booth design through post-show follow-up, with ROI you can show.
• Vendor partnerships: Build sponsorship packages across shows, email, social, and web, including annual packages that bring vendors in early.
• Digital: Lead strategy for social (Instagram, LinkedIn, Facebook, X), trade email campaigns, website merchandising, and SEO.
• Sales enablement: Work with Sales and Procurement on targeted promotions, sales sheets, and POS materials, including displays, sample kits, packaging, and signage.
• Your team: Direct our contractors, which include a graphic designer and leads for email, social, trade shows, and SEO. You set priorities and quality standards. Produce and edit photos and videos to promote events and showcase products/services.
• Insight: Track competitors and industry trends, and report on what's working with clear recommendations.
• Ad Space Management: Plan, purchase, and monitor ad placements on websites, print, and other media platforms.
• Trade Shows and Event Marketing: Plan and execute marketing campaigns for trade shows targeting vendors and customers. Organize photography and videography at events for future marketing purposes.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 6+ years of marketing experience in B2B, wholesale, distribution, or CPG, including work that sells through retailers.
• Proficiency in marketing tools like Mailchimp, Canva, Adobe Creative Suite, or similar platforms.
• Comfort with both strategy and execution. You can build a go-to-market plan in the morning and edit a sales sheet in the afternoon.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to handle multiple tasks in a fast-paced environment.Trade show experience, from planning through lead follow-up.

Preferred

• Experience marketing age-restricted or regulated products such as tobacco, vape, alcohol, cannabis, or hemp.
• Basic photography and video editing skills.
• Familiarity with Google Analytics and social media ad platforms. Hands-on skills in Adobe Creative Suite or Canva.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• Vision insurance
• Competitive salary
• Dental insurance
• Employee discounts
• Medical, Dental, and Vision Insurance