Adobe Marketo Consultant

Hillsborough County, FL (Remote)

$50/hr – $60/hrSenior Level6+ years expFull time

Posted 10 hrs ago

Job Summary

Own end-to-end Marketo campaigns and integrations, driving lead lifecycle, data quality, and cross-functional delivery.

Lead design, execution, and optimization of marketing campaigns in Marketo
Own lead nurturing, scoring, routing, and lifecycle management

Job Description

Responsibilities

Design, build, execute, and optimize marketing campaigns using Adobe Marketo Engage .
Develop Smart Campaigns, Programs, Engagement Programs, Email Campaigns, Forms, Landing Pages, and Workflows .
Manage lead nurturing, segmentation, scoring, routing, and lifecycle processes.
Configure and maintain Marketo–Salesforce integration and ensure accurate data synchronization.
Develop and maintain Marketo tokens, snippets, templates, and operational programs .
Perform campaign testing, troubleshooting, quality assurance, and production support.
Analyze campaign performance and provide recommendations for optimization.
Support data management, data quality, deduplication, and lead management processes.
Work with cross-functional teams to gather requirements and translate business needs into Marketo solutions.
Participate in UAT, deployment, documentation, and ongoing platform support .

Requirements

6+ years of experience with Adobe Marketo Engage .
Strong hands-on experience with Marketo Campaigns, Programs, Smart Campaigns, Forms, and Lead Management .
Strong understanding of lead scoring, segmentation, nurturing, and lifecycle management .
Experience with Marketo and Salesforce CRM integration .
Experience with email marketing automation and campaign execution.
Strong knowledge of Marketo tokens, templates, snippets, and operational programs.
Experience with testing, UAT, deployment, troubleshooting, and production support.
Strong analytical, communication, and problem-solving skills.

Preferred

Experience with REST APIs and third-party integrations .
Adobe Experience Cloud / MarTech experience.
Experience in the Banking or Financial Services domain.
Experience working in enterprise marketing environments.

Unicon Systems

Unicon Systems specializes in providing a wide range of services designed to help clients overcome challenges and capitalize on opportunities. Our expertise spans application development, support services, control automation solutions, and various cutting-edge technologies, including Enterprise Packaging, Business Intelligence, Middleware, Mobile Application Development, Web Application Development, SaaS-Based Applications, and Modern Technologies.In the realm of Control Automation, we assist clients in hiring skilled engineers and providing tailored solutions for process optimization and industrial automation. Our services cater to diverse sectors, ensuring efficiency, safety, and reliability in operational processes.With extensive experience, our solutions have empowered organizations across diverse sectors such as healthcare, pharmaceuticals, financial institutions, and state governments. Guided by strong business ethics and core values, we have cultivated a global clientele comprising renowned enterprises.Our Key Strengths:Strong business ethics that ensure robust and reliable solutions.Prioritizing client needs to deliver tailored and innovative solutions.Expertise in Control Automation to support seamless industrial operations.Mature, digitized project management methodologies for efficient delivery.Highly qualified and well-trained employees providing comprehensive support.With offices in the USA and India, we have become a Preferred Offshore Partner, focusing on delivering innovative technology and control automation solutions to organizations of all scales. Our dedicated team follows an agile methodology, embraces innovation, and consistently strives for excellence to ensure the highest quality outcomes.

Founded in 2016

Tampa, Florida, USA

23 employees

www.uniconsys.com