Responsibilities

• Manage day-to-day lifecycle and marketing automation activities, including campaign setup, segmentation, scheduling, QA testing, tagging, and deployment across one-time, recurring, and triggered campaigns
• Demonstrate strong attention to detail across campaign execution, including audience segmentation, messaging accuracy, personalization, and CTA alignment to ensure a high-quality customer experience
• QA campaigns to ensure accuracy, compliance, and on-time delivery
• Support more complex or personalized campaign builds as needed
• Support the development and execution of lifecycle marketing programs across acquisition, nurture, conversion, onboarding, retention, and expansion
• Translate business and campaign requirements into scalable lifecycle programs that improve funnel performance and customer engagement
• Ensure accurate lifecycle and campaign tracking across connected Salesforce instances, maintaining clean data, proper attribution, and alignment between marketing and sales systems
• Build and maintain journeys that are scalable, maintainable, and aligned with platform and data constraints
• Maintain high standards for execution quality and campaign delivery across lifecycle programs
• Monitor and troubleshoot data issues, journey performance, and delivery failures

Requirements

• 4–6+ years of experience in marketing automation, lifecycle marketing, or CRM-related roles
• Hands-on experience building and managing campaigns in Marketo & HubSpot (or similar platforms such as Eloqua, Pardot, or Customer.io)
• Strong understanding of segmentation, triggers, personalization, and automated journeys
• Working knowledge of Salesforce and CRM–MAP integrations supporting personalization and closed-loop reporting
• High attention to detail with a strong QA mindset
• Ability to manage multiple initiatives in a fast-paced, cross-functional environment
• Strong communication and collaboration skills

Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Continued investment in your professional development
• Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
• 401k with up to a 4% match and immediate vesting
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program