Marketo Specialist

USA (Remote)

Salary Not AvailableMid Level5+ years expContract

Posted 3 hrs ago

Job Summary

Own end-to-end email operations for webinars and product launches in Marketo, including campaign setup, landing pages, audience segmentation, attribution, and QA, with independent queue management and cross-channel tagging.

Lead Marketo-based email programs from creation through scheduling and QA
Coordinate landing pages, UTMs, and cross-channel attribution for events and nurture programs

Job Description

Responsibilities

Build, QA, and schedule promotional email campaigns for webinars, product launches, and content — including multi-send sequences across segmented audiences (Target Account List, global, North America, no-show re-engagement)
Execute newsletter sends monthly using the established Marketo email template (currently 'Observe by Snowflake Newsletter Template'), managing content population, UTM tagging, and send logistics
Manage the Marketo Requests tracker — the shared intake sheet used by the client to queue up new tasks — and execute against it reliably and on schedule
Set up and maintain Marketo landing pages for webinar registration and event programs (e.g., mkto.observeinc.com landing pages)
Manage audience segmentation and list hygiene: pulling no-show lists, suppression lists (SDR upcoming, undelivered, prior registrants), and building segmented sends by geography and account type
Coordinate UTM tagging across email programs to support cross-channel reporting and connect email engagement back to paid and CRM data
Set up Marketo programs tied to Salesforce campaigns and ensure proper campaign attribution (e.g., SFDC Campaign IDs, Marketo Program links)
Pre-schedule email sends in advance when the client team is out of office — this happens regularly and requires independent judgment on timing and setup
Support light nurture program setup as the email operation matures (newsletter nurture, webinar re-engagement sequences)

Requirements

5+ years of hands-on Marketo experience (Adobe Marketo Engage), with a track record of independently building and executing email programs
Strong understanding of Marketo program types (email programs, engagement programs, events), smart lists, segmentation, and tokens
Experience with UTM parameters, tracking links, and connecting email campaign data to downstream reporting
Familiarity with Salesforce–Marketo sync: campaign association, lead/contact sync, campaign member status
Ability to manage a queue-based intake process (tracker/spreadsheet) and execute multiple concurrent tasks without hand-holding
Experience sending to segmented global audiences with attention to time zone targeting, send time optimization, and suppression logic
Strong QA instincts — you catch broken links, missing UTMs, wrong audience selections, and formatting issues before they go out
Comfortable working asynchronously and proactively flagging blockers
Excellent written English for brief stakeholder communications

twelfth agency

You need qualified pipeline fast, but building demand gen from scratch takes time.Most marketing teams spend 6+ months hiring, training, and testing approaches while sales waits for leads and leadership questions marketing's ROI. You don't have 6 months. You need results now.That's exactly why twelfth exists.Founded by Steve Armenti after 16+ years in marketing—including 7 years at Google where his team generated over $2B in pipeline—we help fast-growing B2B companies get their ideal customers to raise their hand in under 3 months.Our approach is simple: ABX that actually works.Instead of spray-and-pray marketing that wastes budget on poor-fit prospects, we use AI and intent data to find companies that look exactly like your best customers and are actively researching solutions like yours.Here's how we do it:— Smart Targeting: Find companies that are ready to buy, not just fit your profile— Connected Campaigns: LinkedIn ads, emails, and sales outreach that work together instead of against each other— Teams in Sync: Get marketing and sales aligned on the same goals and metrics— Content That Converts: Personalized messages that resonate with your specific buyersThis isn't just theory—it's proven. Marketing teams at companies like Watershed, Integrate, Promowise, and eight25 trust us to deliver what matters: more qualified meetings, better pipeline quality, and faster growth.We operate as your fractional ABX team, handling everything from smart account targeting and campaign execution to reporting and optimization—so you can focus on marketing strategy while we focus on filling your pipeline.Ready to turn your growth goals into qualified meetings?

Founded in 2024

Boulder, Colorado, USA

1 employees (1 in marketing)

twelfth.agency