Responsibilities

• Campaign Strategy & Management: Oversee the end-to-end lifecycle of marketing campaigns, from strategic ideation and customer segmentation to execution, monitoring, and optimization across digital channels.
• Braze Automation & Execution: Design, develop, and deploy campaigns (email, push, in-app, SMS) using Braze Canvas, Liquid scripting, and dynamic segmentation to target specific retail customer segments.
• ExtJS Front-End Development: Architect, build, and maintain interactive web applications, internal marketing dashboards, and user interfaces using the ExtJS framework to support e-commerce operations and campaign tracking.
• Data Integration & API Management: Integrate and maintain data flows between Braze, ExtJS applications, CDPs, CRMs, POS systems, and e-commerce platforms using REST APIs, JSON, and custom event tracking.
• Analytics & Performance Tuning: Utilize event-based data to create context-aware triggers. Collaborate with analytics teams to evaluate A/B tests, footfall conversion, cart abandonment, and customer KPIs (CLV, retention).
• Cross-Functional Collaboration: Partner with marketing, product, and retail operations teams to align digital campaign engagement with in-store experiences and technical front-end capabilities.

Requirements

• Education: Bachelor’s degree in Computer Science, Marketing Technology, or a related field.
• Braze Expertise: 2–5 years of experience configuring and deploying campaigns in Braze (or Iterable, Salesforce Marketing Cloud, Adobe Campaign).
• Front-End Development: 2+ years of hands-on experience using ExtJS (Sencha) and JavaScript.
• Domain Experience: Proven background in marketing campaign management, preferably within retail or e-commerce environments.
• Technical Skills: Proficiency in ExtJS, JavaScript, Liquid scripting, REST APIs, SQL, JSON data structures, and mobile/web SDK integrations.
• Core Competencies: Strong analytical troubleshooting skills, deep understanding of customer lifecycle marketing, and the ability to bridge the gap between UI development and marketing automation.

Preferred

• Hands-on experience with Loyalty Programs, Omnichannel Campaigns, and Personalization Engines.
• Exposure to Shopify, Magento, or other major retail e-commerce platforms.
• Knowledge of data warehousing, ETL tools, and managing large-scale retail datasets.

Benefits

• For XTIVIA to recruit—and retain—the most experienced and talented people, XTIVIA offers a highly competitive and comprehensive benefits package. Our employees are our corporate family, so benefits extend beyond our employees to include their families. We provide affordable medical, dental, and vision benefits. Other benefits include a 401(k) plan with match, company-paid disability and life insurance, voluntary life insurance options, an Employee Assistance Program (EAP), identity and fraud protection, recognition and wellness programs. To promote a healthy work-life balance, XTIVIA offers team members flexible paid time off and remote and flexible work options, enabling you to spend time with family and recharge as needed without worrying about accruals. In addition, we encourage ongoing career development by offering paid training and certification opportunities. Our benefits are designed and focused around our culture and core values, treating people the way we would like to be treated. XTIVIA has been certified fIve years in a row as a great place to work.
• This position has an expected pay rate of up to $70.00/hour (for onshore/U.S. candidates).
• Your compensation is based on your skills and experience -- talk with your recruiter to learn more.