GoHighLevel GHLSpecialist CRM Marketing Automation

USA (Remote)

$83K/yr - $106K/yr (Est.)Mid LevelFull time

Posted 6 hrs ago

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Job Summary

Own and optimize GoHighLevel CRM operations, including pipeline management, automations, nurture campaigns, deliverability, integrations, and training, while documenting processes and maintaining SOPs.

Own the CRM pipeline and ensure accurate stages
Lead maintenance of automations, campaigns, and system health

Job Description

Responsibilities

Work opportunities within the CRM pipeline — move leads and agent relationships through stages, follow up as needed, keep the pipeline accurate and current
Monitor and maintain all GHL automations (workflows, triggers, tagging) to make sure everything is firing correctly; catch and fix breakdowns before they cause problems
Run and adjust email/SMS nurture campaigns for two core audiences: referral agents and past clients
Keep domain authentication and deliverability (SPF/DKIM/DMARC) healthy and troubleshoot issues as they come up
Maintain integrations between GHL and our inspection scheduling software (Spectora) via Zapier, and flag anything that breaks
Maintain Google Business Profile and reputation management workflows within GHL
Train our office assistant on GHL — she must come away able to competently handle routine tasks and provide backup support
Document your work clearly — screenshots and/or short video walkthroughs for anything you build or change
Maintain and update SOPs for GHL processes as systems evolve
Communicate proactively on system health, progress, and anything that needs attention

Requirements

Hands-on experience working inside GoHighLevel — pipelines, opportunities, workflows, automations (not just familiarity — production experience required)
Enough understanding of how GHL systems are built to recognize when something's broken or off, not just execute a task list
Reliable and consistent — this role runs on a flat retainer, so follow-through matters more than clocked hours
Highly communicative and responsive throughout the day — quick to answer questions and flag issues as they come up
Able to effectively train others; you'll be responsible for training our office assistant to competently handle routine GHL tasks
Clear, professional written communication
U.S.-based required

Preferred

Prior experience with home services, real estate, or local service-business marketing is a plus, not required
Experience with Zapier or similar integration tools is a plus