Responsibilities

• Marketing Automation and Campaign Support
• Create, manage, and maintain audience segments, contact lists, and data extensions based on approved communication plans, campaign objectives , and audience criteria.
• Support the development, implementation, and maintenance of automated lifecycle, nurture, and triggered communication journeys in collaboration with the Digital Marketing Specialist and campaign stakeholders.
• Support the administration and optimization of marketing automation platforms, workflows, templates, audience structures, and system configurations that support communication programs and campaigns.
• Coordinate campaign schedules, workflow deployment timelines, testing procedures, approvals, and launch activities in collaboration with content owners and key stakeholders.
• Maintain campaign documentation, workflow records, deployment schedules, testing results, naming conventions, and performance archives in accordance with established marketing operations standards.
• Monitor campaign, audience, and journey performance to identify opportunities related to segmentation, automation, engagement, data quality, and operational effectiveness, implementing approved optimizations as appropriate .
• Support cross-functional marketing, recruitment, alumni engagement, fundraising, and organizational communication projects involving audience segmentation, email communications, automated journeys, reporting, and digital engagement initiatives.
• Develop, document, and continuously improve standard operating procedures, workflow documentation, governance practices, and operational processes related to email marketing, audience management, automation, reporting, and campaign execution.
• Reporting and Analytics

Requirements

• Bachelor's degree in marketing, communications, business, digital media, data analytics, or a related field .
• 3-5 years of professional experience in marketing, communications, digital marketing, analytics, data reporting, or a related area .
• Experience creating, testing, or deploying communications through an email marketing platform.
• Demonstrated experience with email marketing, digital campaign execution, reporting, CRM-supported communications, or audience engagement, with the ability to develop deeper expertise in marketing automation and analytics.
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication skills .
• Ability to manage multiple projects and deadlines.
• Proficiency with Microsoft Excel, Word, PowerPoint, and related business software.
• Ability to learn new technologies , systems, and processes quickly.
• Strong analytical and problem-solving skills.

Preferred

• Hands-on experience supporting or executing marketing automation, CRM-based communications, campaign reporting, or digital marketing operations.
• Familiarity with Salesforce Marketing Cloud, Salesforce CRM, Pardot, HubSpot, or similar platforms.
• Experience creating reports, dashboards, or data visualizations.
• Knowledge of Google Analytics, GA4, or similar reporting tools.
• Knowledge of Excel, Smartsheets, and other data gathering tools.
• Experience using Wrike, Asana, or other project management software.
• Experience with Salesforce Data Cloud.
• Experience in higher education, nonprofit, international education, or mission-driven organizations.
• Familiarity with audience segmentation and marketing campaign concepts.
• Basic understanding of SEO and digital marketing best practices.