Remote: Sr. Marketing Automation Consultant

California, MO (Remote)

$70K/yr – $120K/yrSenior Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own data driven marketing operations for lead management in Marketo and SFDC, balancing program optimization with scalable lifecycle processes and executive level storytelling.

  • Lead management, routing, and scoring ownership with data health and dashboards.
  • Collaborate across teams to translate program requirements into measurable email campaigns.
  • Advise on data requirements and visualization to drive critical business decisions.

Job Description

Responsibilities

  • Great teamwork and manage expectations from multiple groups.
  • Collaborative and hands on best practices of Marketo and SFDC
  • Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management
  • Must have strategic approach considering optimization and scalability in the technologies in Marketing industry
  • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs
  • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals
  • Must have experience with managing large sets of data. Maintaining good data health and quality
  • Maintain pulse of key performance metrics, dashboards and flag leadership when action is required
  • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo
  • Assess ad hoc analytic project requests and determine the best approach and team members to support.
  • Advise marketing operations functions on data requirements necessary to perform desired analysis
  • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications
Marrina Decisions logo

Marrina Decisions

WE ARE MARRINAOne of the most time-consuming yet highly-valuable aspects of the marketer’s role is Email Production. Our dedicated team of experienced email and landing page professionals, along with our well-tested development and QA processes, creates high impacting responsive email campaigns.As a leading Email Marketing Agency, let us help you achieve excellent results with quicker execution for those much needed Flawless Emails, empowering you to achieve your goals.OUR PROVEN PROCESSOver 54% of companies have six or more emails in production at one time, with 31% having less than half a week of work going into each one. With so many balls in the air at once, it’s crucial to have a tried and true process for getting emails planned, created, and launched on time.STRATEGY: FULLY EQUIPPING YOU FOR THE VOYAGEThoroughly defining your email marketing campaign strategy and goals helps guide the direction of your campaign and makes it easier to measure the success of your efforts. We bring expertise to the table to ask the right questions, collect all the requirements in an organized way, and proceed with skilled and efficient execution and campaign management.DEVELOPMENT: ASSURING QUALITY & SMOOTH SAILINGOur experts create custom, scalable, and responsive email and landing page templates for optimal performance. But all this work is wasted if there are mistakes, so our foolproof QA process is vital to illuminate any issues. Configuration details, campaign members, email tests, and schedule information are presented to you for final pre-launch approvals.LAUNCH: SETTING SAIL AND STAYING ON COURSEOnce approved, email launch monitoring ensures things went off as scheduled and anticipated, on time, and flawless. Post-launch email performance reporting and analysis of A/B testing, within a day after sending and updating after several days, highlights testing results, tweaks, successes, and ROI.

Founded in 2013
Santa Clara, California, USA
76 employees (28 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
52.3%
Direct
31%
Referral
6.1%
Social
9.3%
Paid
1.3%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size
24 (32% of company)
Marketing Roles Posted (Last 30 Days)
5