Responsibilities

• Maintain and administer the HubSpot data model, including lifecycle stages, contact and company properties, custom objects, and the relationships between them, escalating structural issues as needed.
• Remediate and help prevent structural data issues by maintaining naming conventions and property governance standards.
• Run recurring data quality audits covering duplicates, and retired items in our platforms—Paid Ads, Organic Social, Asana, etc.
• Systematically audit and organize channels, platforms, and MarTech so tools and reporting can rely on clean data.
• Monitor and QA workflows and automations within techstack to ensure they are functioning correctly, troubleshooting errors or unexpected behavior as needed.
• Build, test, QA, and maintain automations, workflows, forms, emails, and related technical processes across HubSpot and the broader MarTech stack.
• Implement and maintain behavioral intent tiering to support audience segmentation based on demonstrated intent and engagement.
• Identify and reconcile discrepancies between HubSpot and Salesforce, escalating structural synchronization issues as appropriate.
• Support conversion tracking and email deliverability, including list health, suppressions, and send QA.
• Partner with AEO and SEO owners to translate evolving strategies into tactical execution.

Requirements

• 3+ years of experience in marketing, marketing operations, coordination, administration, or a related role.
• 2+ years of hands-on experience with HubSpot.
• Experience executing detail-oriented processes with a high degree of accuracy.
• Strong written communication and documentation skills.
• Demonstrated ability to learn new systems and processes and execute work independently.

Preferred

• Experience with Meta Ads Manager, Google Ads, Asana, or comparable marketing technology platforms.
• Experience with data cleanup, migration, list management, or data governance.
• Familiarity with AI tools for research, documentation, or workflow automation.
• Experience supporting marketing automation, paid media, marketing operations, or project management initiatives.