Responsibilities

• Develop and manage multichannel marketing campaigns utilizing platforms such as Tax Nitro.
• Implement and optimize marketing automation workflows to nurture leads and improve conversion rates.
• Conduct lead generation activities through targeted email marketing, attribution modeling, and data-driven segmentation strategies.
• Integrate and maintain CRM systems like Salesforce and other marketing platforms to ensure seamless data flow and campaign execution.
• Utilize SQL, Google Analytics, HTML, CSS, and JavaScript to analyze campaign performance and troubleshoot technical issues.
• Perform data analysis to measure campaign effectiveness, attribution models, and ROI; generate actionable insights for continuous improvement.
• Collaborate with sales teams to align marketing efforts with sales objectives and improve lead quality.
• Stay current with digital marketing trends and emerging technologies to recommend innovative solutions for automation and engagement.

Requirements

• Proficiency in CRM platforms such as Tax Nitro
• Strong technical skills including SQL, JavaScript, HTML, CSS, and familiarity with Google Analytics.
• Expertise in multichannel marketing strategies including email marketing and digital advertising campaigns.
• Experience with marketing automation tools and platforms to streamline lead nurturing processes.
• Knowledge of attribution modeling techniques to evaluate channel performance effectively.
• Excellent data analysis skills with the ability to interpret complex datasets for strategic decision-making.
• Strong understanding of B2B marketing principles and lead generation tactics.
• Effective communication skills to collaborate across teams and present insights clearly.