Associate Director of Growth Marketing

USA (Remote)

$115K/yr – $140K/yrMid Level5+ years expFull time

Posted 10 hrs ago

Job Summary

Own and lead a performance media practice across client accounts, serving as escalation point and driving client relationships, media management, and growth strategy across paid social and paid search.

  • Lead cross-functional teams and oversee day-to-day operations.
  • Collaborate with brand leadership to identify growth opportunities and optimize the marketing funnel.

Job Description

Responsibilities

  • Team Leadership & Oversight : Oversee team members on their various accounts, supporting them and facilitating their development. In this role, you will serve as the escalation point and oversight of day-to-day operations for client teams. There is potential for the associate director to grow and develop into a position on the management team in the future.
  • Client Relationship Development: Grow relationships with existing clients through partnership and support across their growth strategy. You understand how to support brand partners and build relationships with them. In this role, you will have the opportunity to work directly with brand senior leadership - from Investors to Board Members and CEOs - to help identify and build their brands. This includes supporting them through growth stages.
  • Digital Media Management & Execution: Lead, oversee and support best-in-class media planning, campaign setups, optimizations, reporting, and analysis focusing on improving Direct Response results across search, social, and display platforms for specific clients. Strength in both paid social and paid search would definitely come in handy, but we can support training if your expertise is geared more heavily towards one over the other. The goal is for you to have a holistic understanding of paid media channels and their effects on one another across the funnel.
  • Growth-Minded Outlook: Going beyond the day-to-day paid media to truly understand everything that contributes to and leads to sales and growth is important in this role. You work with brand teams to understand their growth goals. You learn to look at the landscape, consumers, data, landing pages, creative, apps, pricing structures, etc. and brainstorm ways to further reduce friction in the customer journey and help to grow brands.

Requirements

  • 5+ years experience leading performance media teams and accounts, in a heavily client-facing role
  • Experience managing client communications and external relationships
  • Expertise in paid social and/or paid search management, with a truly holistic understanding of the marketing funnel and the role of both in it (highly preferred if you have experience with other channels too: CTV/OTT, programmatic, OOH, etc.)
  • Experience overseeing other team members - training and fostering their growth
  • Ability to think outside the box
  • Understanding of how to pivot and shift depending on KPIs and business goals (not just media goals)
  • Digital media planning and buying management experience
  • Exceptional presentation and communication skills
  • Ability to read and understand data, and to visualize it effectively
  • Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics

Preferred

  • Bonus: Knowledge of startups. Understanding of Shopify, Google Data Studio, Tableau, Rockerbox, Glew, Looker, etc.

Benefits

  • Health Care (Medical, Dental, Vision)
  • One Medical
  • HSA/FSA
  • Paid Time Off and Company Paid Holidays
  • Flex Fridays
  • 401K Retirement Plan with Company Match
  • Paid Parental Leave
  • Commuter Benefits
  • Dependent Care FSA
  • Mental Health - TalkSpace Membership
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Good Moose

Good Moose is a performance marketing agency launched as part of the Red Antler, the world's leading brand company. We help startups and new ventures launch, grow and scale with purpose.

Founded in 2019
New York, New York, USA
22 employees (14 in marketing)

Salaries

Posted range

$115K/yr – $140K/yr

Taken straight from the job posting.

See all Good Moose salaries

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Associate Director of Growth Marketing

Good Moose · USA · Remote