Sr. Manager, Promotional Planning & Marketing Operations

Burlington, MA (Hybrid)

$140K/yr – $160K/yrSenior Level7+ years expFull time

Posted 8 hrs ago

Job Summary

Own and optimize Vericel's MLR promotional review process and end-to-end content lifecycle, driving governance, portfolio visibility, and continuous improvement across cross-functional teams.

  • Lead quarterly portfolio reviews and reporting to enable prioritization.
  • Drive automation and technology enhancements to improve cycle time and quality.
  • Collaborate with Commercial Leadership and Marketing Analytics to track metrics.

Job Description

Responsibilities

  • Serve as the operational business owner for Vericel's MLR promotional review process and end-to-end promotional content lifecycle through Veeva PromoMats.
  • Establish and maintain governance, standards, procedures and service expectations that enable efficient, consistent and compliant content development and review.
  • Continuously improve the MLR operating model to increase speed and quality, while maintaining appropriate Medical, Legal and Regulatory oversight.
  • Coordinate content progression from concept through submission, review, approval, production, deployment, maintenance and retirement.
  • Ensure approved materials and associated documentation are appropriately maintained and distributed through Veeva PromoMats, Allego and other enterprise platforms.
  • Establish clear escalation pathways and facilitate timely resolution of content-review issues.
  • Establish and maintain a centralized view of key Commercial initiatives, content, resources programs and campaigns across functions.
  • Develop consistent portfolio intake, prioritization, tracking and reporting practices.
  • Maintain visibility into project owners, milestones, decisions, dependencies, risks, capacity constraints and delivery commitments.
  • Identify cross-functional dependencies, competing priorities and potential execution risks early and drive resolution or appropriate escalation.

Requirements

  • Bachelor’s degree in business, Marketing, Communications or a business-related discipline.
  • 7+ years of progressive experience in pharmaceutical, biotechnology, medical device, or another regulated healthcare environment.
  • 3+ years of direct experience leading MLR/promotional review, commercial content operations, or a closely related capability.
  • Demonstrated experience managing complex cross-functional programs or portfolios involving multiple stakeholders, priorities, and dependencies.
  • Strong understanding of pharmaceutical promotional review processes, FDA promotional requirements, and marketing compliance.
  • Experience with end-to-end commercial content lifecycle management.
  • Demonstrated success improving processes, implementing governance and driving adoption of new ways of working.
  • Strong analytical capability with experience developing operational metrics, dashboards and leadership reporting.
  • Excellent project/program management, facilitation, communication, problem-solving and influencing skills.
  • Demonstrated ability to operate independently and influence senior stakeholders in a matrixed environment.

Preferred

  • Experience with portfolio/project management and visualization tools.
  • Experience supporting commercial product launches or major lifecycle initiatives.
  • Experience implementing workflow automation, AI-enabled content solutions, or other commercial technology enhancements.
  • PMP, Lean Six Sigma, Operational Excellence, or comparable certification.
  • Experience in biotechnology, specialty pharmaceuticals, cell therapy, or other complex therapeutic areas.
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Vericel Corporation

3.2 Glassdoor

Vericel is a leading provider of advanced therapies for the sports medicine and severe burn care markets. The Company combines innovations in biology with medical technologies, resulting in a highly differentiated portfolio of innovative cell therapies and specialty biologics that repair injuries and restore lives. We currently market two autologous cell therapy products and one specialty biologic product in the United States. Personal integrity, teamwork, collaboration, and innovative technology are the foundations of our work. We seek to practice transparency in our clinical trials and research, and in our relationships with each other, our patients, and the investors who support us.PRIVACY AND COMMUNITY GUIDELINES When you engage with Vericel social media channels and our content providers on social media, you also agree to abide by the following Community Guidelines (found here: https://bit.ly/3pg3UKQ), which apply in addition to the Terms and Conditions or other legal notices specific to each social media channel. Please note that third-party social media channels also have access to information you share via social media. For more details, read LinkedIn's Privacy Policy here: https://bit.ly/3GF2r5Y. For additional information about privacy at Vericel, please see our Privacy Policy (bit.ly/43ErZcx) and Terms and Conditions of Use (bit.ly/4568Cdx). If you engage with us, you consent and give Vericel permission to communicate with you and to use any information, text and media associated with the interaction or post.

Founded in 1989
Cambridge, Massachusetts, USA
475 employees
61% recommend to a friend
55% CEO approval

Salaries

Posted range

$140K/yr – $160K/yr

Taken straight from the job posting.

See all Vericel Corporation salaries

Marketing Team

Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$157.3M
Last Raise
$74.8M
Post IPO Equity, 8 years ago

Funding History

  • Jun 2018
    Post IPO Equity • $74.8M
  • Dec 2016
    Post IPO Equity • $20M
  • Mar 2012
    Post IPO Equity • $40M

Traffic Signals

Monthly Visitors
8.7K
Traffic Source Mix
Search
33%
Direct
46.9%
Referral
6.4%
Social
12.2%
Paid
1.3%

Headcount Trend

Current headcount: ~476

Recent News

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Sr. Manager, Promotional Planning & Marketing Operations

Vericel Corporation · Burlington, MA · Hybrid