Sr. Manager, Promotional Planning & Marketing Operations

Responsibilities

• Serve as the operational business owner for Vericel's MLR promotional review process and end-to-end promotional content lifecycle through Veeva PromoMats.
• Establish and maintain governance, standards, procedures and service expectations that enable efficient, consistent and compliant content development and review.
• Continuously improve the MLR operating model to increase speed and quality, while maintaining appropriate Medical, Legal and Regulatory oversight.
• Coordinate content progression from concept through submission, review, approval, production, deployment, maintenance and retirement.
• Ensure approved materials and associated documentation are appropriately maintained and distributed through Veeva PromoMats, Allego and other enterprise platforms.
• Establish clear escalation pathways and facilitate timely resolution of content-review issues.
• Establish and maintain a centralized view of key Commercial initiatives, content, resources programs and campaigns across functions.
• Develop consistent portfolio intake, prioritization, tracking and reporting practices.
• Maintain visibility into project owners, milestones, decisions, dependencies, risks, capacity constraints and delivery commitments.
• Identify cross-functional dependencies, competing priorities and potential execution risks early and drive resolution or appropriate escalation.

Requirements

• Bachelor’s degree in business, Marketing, Communications or a business-related discipline.
• 7+ years of progressive experience in pharmaceutical, biotechnology, medical device, or another regulated healthcare environment.
• 3+ years of direct experience leading MLR/promotional review, commercial content operations, or a closely related capability.
• Demonstrated experience managing complex cross-functional programs or portfolios involving multiple stakeholders, priorities, and dependencies.
• Strong understanding of pharmaceutical promotional review processes, FDA promotional requirements, and marketing compliance.
• Experience with end-to-end commercial content lifecycle management.
• Demonstrated success improving processes, implementing governance and driving adoption of new ways of working.
• Strong analytical capability with experience developing operational metrics, dashboards and leadership reporting.
• Excellent project/program management, facilitation, communication, problem-solving and influencing skills.
• Demonstrated ability to operate independently and influence senior stakeholders in a matrixed environment.

Preferred

• Experience with portfolio/project management and visualization tools.
• Experience supporting commercial product launches or major lifecycle initiatives.
• Experience implementing workflow automation, AI-enabled content solutions, or other commercial technology enhancements.
• PMP, Lean Six Sigma, Operational Excellence, or comparable certification.
• Experience in biotechnology, specialty pharmaceuticals, cell therapy, or other complex therapeutic areas.