Sr Manager, Product Marketing - CRM

Responsibilities

• GTM Activation
• Partner with Sales, Demand Gen, and Field Marketing to make sure messaging actually travels — not just to decks, but to deals
• Build launch plans and run them. Own the milestones, drive the cross-functional coordination, close out the execution
• Identify gaps in how the field positions Service CRM and build the content and programs to close them
• Sales Enablement
• Create the tools sellers use every day — pitch decks, talk tracks, battle cards, discovery frameworks, competitive objection handlers
• Run enablement sessions that actually stick — live training, recorded content, whatever format gets adoption
• Work closely with sales leadership and frontline reps to understand what's working in market and what's not
• Competitive Intelligence
• Know how ServiceNow stacks up against the competition and the broader field across customer service and field service — and build content that arms sellers to win

Requirements

• 6+ years of experience in product marketing, sales enablement, GTM strategy, demand gen, or a combination
• Proven track record of building and activating GTM programs that drove measurable outcomes (pipeline, win rate, field adoption — any of these)
• Experience working in or closely alongside enterprise sales organizations
• Strong written communication — this role requires a lot of it and it needs to be good
• Comfortable presenting to and working with senior stakeholders, including sales leadership and executives
• Bachelor's degree or equivalent experience
• CRM, customer service, field service, or enterprise SaaS domain knowledge is a plus — but raw reps in the market matter more than category fluency.