Sr. Manager, Marketing and Brand Strategy

Responsibilities

• Serve as the strategic marketing partner for assigned programs, departments, centers, institutes, and school initiatives
• Develop integrated marketing plans that translate organizational objectives and audience needs into clear strategies, messaging, channels, tactics, and measures of success
• Build strong relationships with school partners while providing strategic marketing counsel and recommendations
• Identify marketing opportunities and challenges, define objectives and audiences, and develop strategies, messaging, channels, and tactics to achieve desired outcomes
• Lead marketing initiatives from planning through execution, coordinating work across multiple marketing channels and collaborating with content, creative, digital, communications, and other marketing colleagues
• Develop messaging and write marketing copy across channels, including advertising, digital, email, web, social media, presentations, and other marketing materials
• Provide strategic direction and feedback on creative work, ensuring design, messaging, and execution effectively advance the marketing strategy and meet brand standards
• Manage multiple marketing initiatives simultaneously while ensuring quality, accountability, effective communication, and successful execution
• Ensure marketing and communications initiatives align with the David Eccles School of Business brand, messaging, strategic priorities, and quality standards
• Monitor marketing performance and recommend improvements based on analytics and organizational goals

Requirements

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
• Senior Manager, Market & Brand Strategy Management: Requires a bachelor's (or equivalency) + 8 years or a master's (or equivalency) + 6 years of directly related work experience

Preferred

• Experience working in higher education or other complex, matrixed organizations
• Agency experience or experience working with multiple partners, stakeholders, departments, or business units is a plus
• Significant professional marketing experience with demonstrated strategic responsibility for developing marketing strategies, not solely coordinating or executing marketing projects
• Experience developing and executing integrated marketing strategies across multiple channels and audiences
• Demonstrated ability to translate organizational goals and audience insights into clear marketing strategies and recommendations
• Demonstrated ability to build trusted relationships and serve as a strategic advisor to organizational leaders and stakeholders
• Strong understanding of brand management, messaging, content strategy, creative strategy, digital marketing, and integrated marketing
• Strong writing and editing skills with demonstrated ability to develop effective marketing copy and messaging
• Ability to evaluate creative work and provide clear, strategic direction and feedback on design, messaging, and execution
• Experience using marketing analytics and performance data to evaluate effectiveness and inform decision-making