Sr Manager, Marketing

Responsibilities

• Lead annual and long-term brand strategies that drive growth, distribution, revenue, and profitability while strengthening La Brea Bakery's premium artisan positioning.
• Translate consumer, customer, category, competitive, and performance insights into strategic priorities, actionable plans, and executive-ready business recommendations.
• Drive integrated marketing programs across paid, owned, earned, social, influencer, PR, experiential, e-commerce, and retail media channels with clear objectives, KPIs, and optimization plans.
• Lead innovation and commercialization strategies for new products, renovations, packaging, and growth platforms, balancing consumer needs, brand fit, operational feasibility, customer opportunity, and financial performance.
• Enable customer and sales growth through compelling sell stories, customer-specific activation programs, merchandising tools, launch materials, and integrated omnichannel strategies.
• Manage agency and external partner relationships by establishing clear briefs, scopes, timelines, deliverables, and performance expectations.
• Own marketing budgets, forecasts, investment decisions, and performance measurement while proactively managing risks and driving accountability for business results.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of marketing experience in CPG, food, beverage, retail, or a related consumer industry, including ownership of a brand or business segment.
• Demonstrated success leading integrated brand plans, product launches, and cross-functional commercialization initiatives.
• Experience in brand marketing plus at least two of the following areas: customer/shopper marketing, digital/e-commerce, PR/influencer, innovation, insights/category management, or agency leadership.
• Demonstrated experience managing budgets, agencies, negotiations, and performance measurement.
• Excellent written, verbal, and presentation skills with advanced PowerPoint, strong Excel skills, and proficiency with modern marketing and AI-enabled productivity tools.
• Strong strategic and analytical skills with the ability to translate complex data into clear business recommendations and travel as needed for business activities.

Preferred

• MBA.
• Experience with Circana/NielsenIQ, syndicated and customer data sources, digital analytics, retail media, and marketing measurement.
• Experience using AI-powered tools and automation to improve marketing effectiveness, streamline workflows, generate insights, enhance content development, and support data-driven decision-making.
• Experience developing customer-specific growth strategies and integrated omnichannel programs across retail and e-commerce.
• Experience leading creative, media, PR, influencer, digital, research, or experiential agency partners.

Benefits

• Culture - Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work.
• Health & Wellness – Comprehensive medical, dental, and vision coverage, plus company-paid life insurance and additional voluntary options to fit your needs.
• Work-Life Balance – Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most.
• Financial Security – A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind.
• Growth & Development – Opportunities to build skills, grow your career, and develop expertise through Aspire Bakeries’ learning and development programs.
• Flexibility & Support – HSA and FSA plans to help you manage everyday expenses.
• Recognition & Rewards – Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions.