Sr. Manager, Go-To-Market

Responsibilities

• Own a single intake for every campaign request (global, regional, category, brand, commercial and retail); brief and tier each request so effort matches impact, and place it on one calendar.
• Turn leadership priorities into the go-to-market calendar and one brief per campaign; run quarterly planning, monthly intake and weekly status.
• Know each team's capacity and bring evidence-based tradeoffs to leadership when requests exceed it.
• Make intake the only way in, run templates and timelines in Jira and SharePoint, and track on-time launch rate and slips to improve the process.
• Run the launch and lifecycle calendar (launches, second-year pushes, key sales, promotions), MTB and gravel category campaigns, and retail campaigns.
• Own campaign KPIs under the Canyon campaign framework, including conversion rate, customer acquisition cost and customer lifetime value, and adjust tactics mid-campaign with the data and channel teams.
• Build the GTM launch playbook (tiering criteria, readiness checklists, launch timelines), own the launch readiness sign-off, and run post-campaign reviews.
• Integrate brand direction, the product portfolio and creative from Canyon Studios into each brief, and brief Brand Activation, Acquisition & Retention and Marketing Operations with clear objectives, timing, deliverables and KPIs.
• Map dependencies for every major campaign, manage the critical path to launch, align timing with Commercial and digital product teams, and communicate risks such as start-of-sale changes early.
• Serve as the North American counterpart to the global GTM-CX managers for each category (Road & Gravel, MTB, Gear, Urban and cross-category): secure early access to global launch plans, adapt global campaign blueprints for North America, share results back, and resolve timing conflicts early.

Requirements

• 6+ years of marketing experience, including 3+ years running a cross-functional program or portfolio of campaigns, not a single campaign or channel.
• Demonstrated ownership of a campaign calendar and intake process across multiple teams, delivered on time and on budget.
• Experience managing external agencies, a marketing budget in the hundreds of thousands of dollars, and direct reports.
• Experience coordinating digital campaigns with field or event activation in a global or matrixed organization.
• Bachelor’s degree in Marketing, Business, Communications or a related field, or an equivalent combination of education and experience.
• Knowledge of go-to-market, product lifecycle and e-commerce funnel marketing, including launch planning, promotional calendars, and KPIs such as conversion rate, CAC and CLV.
• Knowledge of program management methods (critical path, dependencies, risk) and tools such as Jira, SharePoint, Asana or Smartsheet.
• Skill in writing clear briefs, managing budgets, and presenting risks and tradeoffs to leadership.
• Ability to drive accountability without direct authority, manage multiple launches under deadline pressure, and collaborate across time zones.

Preferred

• Experience at a direct-to-consumer, cycling or outdoor brand, an understanding of cycling categories and rider needs, and a passion for cycling.
• PMP, Agile or similar program management certification, and experience adapting global campaigns for a regional market.