Sr. Manager, Global Upstream Marketing

Responsibilities

• Lead portfolio and market strategy by evaluating competitive dynamics, market penetration, healthcare trends, customer needs, and new market opportunities to strengthen competitive positioning.
• Translate Voice of Customer, key opinion leader feedback, market research, and qualitative and quantitative data into unmet needs, product opportunities, and actionable business recommendations.
• Guide the new product development process from concept through commercialization, partnering with Research & Development and cross-functional stakeholders to align product strategy with future customer and market needs.
• Develop long-term portfolio strategies and lead product lifecycle management from launch through obsolescence, communicating recommendations to senior stakeholders to drive organizational alignment.
• Direct market segmentation, forecasting, pricing, customer acquisition and retention strategies, marketing investments, and performance analysis to support business growth.
• Partner with Clinical Affairs and Research & Development to identify evidence-generation priorities, including clinical studies, research grants, cost-benefit analyses, and clinical claims strategies.
• Build and maintain relationships with key opinion leaders and customers to identify emerging needs, validate strategic assumptions, and inform product and portfolio decisions.
• Lead and develop a team by recruiting talent, establishing priorities, coaching performance, building portfolio strategy capabilities, and coordinating work across functions and divisions.

Requirements

• Bachelor’s degree.
• Minimum 10 years of professional experience.
• Experience applying financial modeling, business case development, forecasting, or financial analysis to business or portfolio decisions.
• Experience in market segmentation, market analysis, global marketing, or portfolio strategy.
• Experience working cross-functionally with Research & Development, Sales, Marketing, Finance, Manufacturing, or Operations.
• Experience supporting upstream marketing, downstream marketing, product management, portfolio management, or new product development.

Preferred

• Master of Business Administration (MBA).
• Minimum 7 years of experience in medical devices or marketing.
• Minimum 4 years of people management experience.
• People leadership
• Experience with Microsoft Excel, Word, and PowerPoint.