Sr. Manager, Global Brand Marketing

Responsibilities

• Support the development and evolution of Coach's global brand strategies and platforms, ensuring they reinforce the brand's positioning, cultural relevance, and connection with the next generation of consumers.
• Identify emerging consumer behaviors, cultural shifts, and market trends, translating insights into actionable strategic recommendations and creative opportunities.
• Bring fresh perspectives and innovative thinking to help strengthen Coach's role in culture and differentiate the brand within the luxury category.
• Partner with Consumer Insights and regional teams to identify relevant consumer truths and opportunities that inform global campaign development.
• Manage the development of global brand campaigns, from strategic briefing and concept development through creative execution and launch.
• Partner closely with Creative teams and external agencies to develop compelling campaign narratives and breakthrough creative ideas.
• Demonstrate strong creative judgment and a clear point of view, providing thoughtful, constructive feedback that strengthens the quality, distinctiveness, and emotional resonance of the work.
• Challenge conventional approaches and identify opportunities to create work that earns attention, inspires participation, and drives cultural conversation.
• Help develop integrated campaign ecosystems that extend beyond traditional advertising, identifying opportunities to bring brand ideas to life across multiple consumer touchpoints.
• Research and recommend strategic brand partners, creators, organizations, talent, and cultural collaborators who can elevate campaign ideas and expand their cultural reach.

Requirements

• 7–10 years of experience in global brand marketing, brand strategy, integrated marketing, campaign development, or strategic planning.
• Demonstrated experience contributing to global brand strategies and developing integrated marketing campaigns that balance a cohesive brand vision with diverse regional and local market needs.
• Experience working across international markets, with meaningful exposure to Asia and an understanding of regional consumer behaviors and cultural nuances strongly preferred.
• Proven track record of managing integrated campaigns from strategic development through execution, delivering measurable brand and business impact.
• Strong strategic thinking and creative judgment, with the ability to synthesize complex information, uncover compelling consumer insights, and translate them into clear strategies, actionable recommendations, and breakthrough creative opportunities.
• Demonstrated creative taste and storytelling instincts, with the ability to recognize, evaluate, and strengthen ideas that are distinctive, emotionally resonant, culturally relevant, and authentic to the brand.
• Ability to think beyond traditional marketing channels, identifying opportunities to extend campaign ideas through strategic partnerships, creators, cultural collaborators, experiences, and emerging platforms.
• Strong understanding of Gen Z and evolving consumer behaviors, with a genuine curiosity for culture, fashion, entertainment, music, and emerging trends that influence brand relevance.
• Experience collaborating with cross-functional teams and creative agencies, with the ability to influence stakeholders, challenge thinking constructively, and drive alignment and accountability without direct authority.
• Exceptional organizational and project leadership skills, with the ability to independently manage multiple complex workstreams, anticipate challenges, and deliver against competing priorities and deadlines.

Preferred

• Experience working across international markets, with meaningful exposure to Asia and an understanding of regional consumer behaviors and cultural nuances strongly preferred.

Benefits

• Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.