Senior Brand Manager - Black Label® Bacon - Retail - Corporate Office (Austin, MN)

Responsibilities

• This position will play a critical role in growing the Black Label® Bacon brand by developing winning strategies that shape all elements of the marketing mix.
• The role requires a general management mindset that leads the marketing strategy and business management of the portfolio.
• This position will be responsible for the successful stewardship of the product portfolio, delivering short and long-term financial results via prudent business management, product renovation and innovation, and exceptional marketing programs.
• Responsibilities will include a subset of the portfolio as assigned and will have multiple direct reports.
• Essential Functions
• Business Planning, P&L Management, and Business Initiative Execution:
• - Develops and executes the annual operating plan (AOP) financial targets while establishing brand/business objectives, strategies, and tactics to attain AOP.
• - Achieves volume, net revenue, gross margin, and marketing mix targets.
• - Owns the P&L and actively manages critical levers, including margin improvement initiatives, pricing / trade strategies, and marketing budgets.
• - Provides oversight and direction into critical business processes, including Integrated Business Planning

Requirements

• Bachelor’s degree, MBA preferred
• Bachelor’s degree and 5-8 years of marketing, marketing related, or sales experience OR MBA and 3-5 years of marketing, marketing related, or sales experience
• Proven ability to understand and leverage analytics, consumer insights, and business acumen to create comprehensive business plans
• Strong understanding of data (syndicated, shipment, primary and secondary research) and the ability to interpret results for decision-making
• Pattern of initiative with a self-starter mentality
• Demonstrated experience managing and developing direct reports and deploying team resources appropriately to deliver business objectives
• Proven problem-solving and decision-making skills
• Ability to work effectively in a team environment on a variety of complex projects
• Strong interpersonal, verbal, and written skills. Strong organizational savvy, negotiating skills, and conflict resolution skills
• Demonstrated aptitude and effectiveness in budget and financial management

Benefits

• BENEFITS: Other components of Hormel Foods’ total compensation package includes comprehensive medical, dental and vision coverage, discretionary annual merit increases, 401(k) with employer match, stock purchase plan, paid time off, free two-year community/technical college tuition for children of employees, and more.
• A comprehensive relocation package to the Austin, MN area may be offered, if required.