Sr. Manager, Event Marketing & Experiences

Responsibilities

• Develop and execute Maverick's annual event marketing strategy, aligning event investments, sponsorships and experiences with company objectives, revenue goals and target audiences.
• Own the planning, execution and measurement of Maverick's event portfolio, including 15+ annual industry conferences, trade shows, hosted events, executive programs, customer and partner events, user conferences and employee events.
• Oversee the timely execution of all event logistics, travel team bookings, marketing promotions and ROI tracking against a 30/60/90 day playbook.
• Evaluate and recommend event participation, sponsorship opportunities and marketing investments based on business objectives, audience alignment, lead generation potential, brand visibility and expected ROI.
• Partner closely with Marketing, Sales, Business Development, Product and Executive Leadership to develop event strategies that drive customer engagement, qualified pipeline, revenue influence and brand awareness.
• Develop and execute integrated event marketing campaigns, including attendee acquisition, account targeting, registration growth, event communications and post-event nurture programs across owned, earned and paid channels.
• Manage the full event lifecycle, including project planning, attendee experience, exhibit design and activations, logistics, production, staffing and onsite execution.
• Develop and manage the annual event marketing budget, including forecasting, allocation, tracking, reconciliation and financial reporting.
• Negotiate and manage contracts, sponsorship agreements, venues, agencies and vendor relationships to maximize value and ensure successful program execution.
• Serve as the primary owner of event-related CRM processes, campaign tracking, lead capture, attribution and data management.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Event Management or a related field.
• 7+ years of experience in B2B event marketing, experiential marketing, field marketing, preferably within payments, fintech, SaaS or financial technology
• Proven success driving lead generation, pipeline contribution, revenue influence and measurable event ROI.
• Experience managing event budgets, forecasting, expense tracking, reconciliations, vendor relationships and contract negotiations.
• Proven ability to build strong cross-functional relationships and collaborate effectively with Marketing, Sales, Business Development, Product and Executive Leadership teams.
• Experience utilizing CRM and marketing automation platforms, including HubSpot (required; certification preferred), to manage event registrations, lead tracking, campaign attribution, and performance reporting.
• Experience building and executing event promotion strategies across multiple marketing channels and touchpoints to drive awareness, registrations, attendance and engagement.
• Excellent attention to detail, proactive communication and problem-solving skills.
• Strong written and verbal communication skills, with the ability to develop engaging content and messaging for event campaigns, attendee communications, executive audiences, onsite experiences and promotional materials.
• Proven success managing high-visibility events with complex logistics and multiple stakeholders.

Benefits

• Competitive Salary, Bonuses and Incentives.
• Comprehensive employer sponsored health, vision, and dental insurance programs.
• Paid time off, Paid Sick and Paid Holidays.
• 401K plan with up to a 4% matching contribution.
• Commitment to Career Development and Advancement.
• Employee Recognition Programs & Company Sponsored Events
• Vibrant Office Culture, Team Building, Birthdays, Work Anniversaries, and more!