Director, Events Marketing

Responsibilities

• Lead Event Strategy & Programming - Develop and own Cadent’s annual event strategy and calendar, aligning investments with company priorities, target audiences and revenue objectives. - Partner with Sales and Marketing leadership to determine where Cadent should show up, speak, sponsor, host or create proprietary experiences. - Build a thoughtful portfolio across major industry moments, customer experiences, executive programs, regional activations and other high-value engagements. - Partner with Product Marketing, Content and Communications to develop event themes, agendas, thought leadership and executive programming. - Identify creative opportunities to showcase Cadent’s technology, expertise, customers and executives across the industry.
• Drive Business Impact - Establish clear objectives and KPIs for major events, including target-account engagement, meetings, opportunities, pipeline influence and customer engagement. - Partner with Marketing Operations and Sales to ensure event activity and follow-up are captured appropriately in Salesforce. - Develop post-event reporting that communicates performance, ROI, insights and recommendations. - Use performance data to continually optimize Cadent’s event portfolio and investment strategy.
• Own Execution, Budget & Partners - Lead events from concept through onsite execution and post-event analysis. - Oversee event production, including venues, sponsorships, registration, AV, F&B, branding, transportation, speaker logistics and run-of-show. - Manage the annual events budget, forecasting and reconciliation, and negotiate with venues, vendors, agencies and production partners. - Evaluate sponsorship and event opportunities based on audience quality, strategic relevance, brand impact and commercial return. - Serve as the primary onsite lead for major events, anticipating challenges and ensuring a seamless attendee and executive experience. - Own the strategy and sourcing of client gifts, event giveaways and company swag, including vendor management, inventory and fulfillment.
• Partner Across Cadent - Serve as the central event partner across Marketing, Sales, Product Marketing, Communications and executive leadership. - Build strong relationships with Sales teams to understand customer, pipeline and market priorities. - Develop integrated pre-event, onsite and post-event activation plans with Marketing and Sales. - Partner with executives on speaking opportunities, thought leadership and strategic customer engagement. - Create clear event briefs, timelines and ownership models to drive accountability and execution.

Requirements

• 8+ years of event marketing experience, ideally within adtech, programmatic advertising, digital media, marketing technology or B2B technology.
• Strong knowledge of the programmatic advertising ecosystem, including brands, agencies, DSPs, SSPs, publishers, data, measurement and CTV.
• Proven experience developing and executing industry events, customer experiences, executive programs and experiential activations.
• Ability to connect event strategy to broader company positioning, account engagement, pipeline and revenue objectives.
• Experience establishing KPIs and demonstrating measurable ROI from event marketing investments.
• Significant budget management, vendor negotiation and event production experience.
• Exceptional project-management skills with the ability to manage multiple programs, stakeholders and deadlines.
• Strong communication and executive presence, with experience working directly with senior leaders, customers and industry partners.
• Strategic, creative, collaborative and comfortable operating in a fast-moving, hands-on environment.
• Willingness to travel regularly and be onsite for Cadent events.

Benefits

• Health & Well Being - Inclusive health, dental, and vision plans built to support diverse lifestyles - Enhanced support for reproductive health, family planning, and new parents - Employer contribution to HSA - Voluntary Benefits: Pet Insurance, LegalEase Legal Assistance, Critical Illness, Hospital Indemnity, and Accident coverages - Generous and inclusive paid parental leave - Mental health support and Employee Assistance Program (EAP) - Free access to the Calm App - Monthly Wellness reimbursement - Special discounts through LifeMart and Plum Benefits - Flexible Time Off (FTO) policy and company breaks - 11 observed Federal holidays - Summer Fridays between Memorial Day and Labor Day