Sr Manager, Event Marketing

Responsibilities

• Develops and executes a portfolio of client experiences and brand events that align with Agency priorities, Operating Principles and business initiatives to drive impact.
• Provides direct leadership, coaching, development, and performance management for direct report, fostering a culture of collaboration, accountability, and continuous improvement.
• Collaborates closely with Event Marketing team, to align priorities, optimize resources, share best practices, and ensure a consistent client experience across the event portfolio.
• Serves as the primary event marketing advisor to Enterprise Agency sales leadership, providing recommendations on event strategy, prioritization, budget allocation, and resource planning.
• Oversees a portfolio of client experiences, industry events, and executive programs, ensuring consistency, quality, and alignment to business goals.
• Manages budget tracking, invoice processing, expense reconciliation, post-event analysis, and event reporting to ensure operational accuracy, financial discipline, measurement of impact to inform future investment decisions and event strategy.
• Provides strategic communications and executive-level updates to leadership, stakeholders, vendors, and partners regarding event strategy, performance, investments, and business outcomes.
• Owns annual budget planning, forecasting and allocation for designated Ad & Promo funds to maximize impact and operational efficiency.
• Identifies opportunities to improve processes, tools, workflows, and measurement practices to drive scalability and execution excellence across the Events organization.
• Consistent exercise of independent judgment and discretion in matters of significance.

Requirements

• Bachelor's Degree
• 7-10 Years
• Budget Management; Collaboration; People Leadership; Event Marketing Strategy; Taking Initiative; Customer Engagement