Marketing & Events Coordinator

Responsibilities

• Event planning and logistics
• Plan and run each event against a standard timeline and checklist. Manage registrations, booth and sponsorship deliverables, hotel and travel bookings for staff, shipping of booth assets and promotional items, and on-site setup and teardown. Maintain the master event calendar so stakeholders always know what's coming up and what's due. Support webinars and virtual events as needed.
• Sales partnership
• Work with national and regional sales leaders to build the internal case for event resourcing (expected audience, cost, staffing, and goals). Deliver pre-event briefings on attendees, target accounts, and logistics, and post-event recaps on results and follow-up.
• Organizer and vendor management
• Serve as MDpanel's point of contact with conference organizers, venues, and vendors. Negotiate sponsorship packages and marketing add-ons (speaking slots, attendee lists, sponsored sessions) within approved budget, track contract deadlines, and process invoices. Maintain an inventory of booth assets and promotional items.
• Lead capture, enrichment, and CRM data quality
• Set up lead capture before each event (badge scanners, registration lists, or forms), then consolidate everything into a single clean dataset. Enrich records with accurate company, title, and contact details, map fields, and import into Salesforce with campaign attribution, flagging duplicates and data issues. Coordinate the lead handoff with Demand Gen and Sales so leads are routed and followed up on promptly.
• Event budget and ROI reporting
• Track spend for each event against its approved budget, reconcile invoices, and flag variances early. After each event, report on leads captured, meetings held, cost per lead, and pipeline influenced, and keep a year-over-year view that informs which events MDpanel returns to.

Requirements

• One to three years of experience in event, marketing, or project coordination, ideally in a B2B setting.
• Hands-on experience with trade show or conference logistics (registration, booth, shipping, and vendors).
• Comfort managing 5 to 10 concurrent events and projects with competing deadlines.
• Strong attention to detail with lead and contact data, including cleanup, deduplication, and CRM import.
• Clear, concise written and verbal communication, including writing marketing and social copy.
• Ability to work independently with limited direction and adapt to shifting priorities.
• Working knowledge of, or willingness to quickly learn, Salesforce, Customer.io, ClickUp, Canva, and Adobe Creative Cloud.
• Ability to travel to events, including occasional early mornings, evenings, and weekends.

Preferred

• Experience marketing to healthcare, insurance, claims, legal, or workers' compensation audiences.
• Experience with lead capture and enrichment tools (badge scanning apps, ZoomInfo, Apollo, or similar).
• Experience tracking event budgets and reporting on cost per lead or event ROI.
• Experience supporting webinars or virtual events.
• A degree in marketing, communications, event management, or a related field, or equivalent work experience.
• CMP (Certified Meeting Professional) or CAPM certification, or progress toward one.