Digital Marketer - For Startup
Theraque inc.
USA (Remote)
In-housePart-timeMid level5+ years exp.
1 day ago
Sr. Manager Digital Marketing Americas
Los Angeles, CA (On-site)
$136K/yr – $230K/yrSenior Level7+ years expFull time
Posted 4 weeks ago
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Job Summary
Own regional digital performance by shaping the Americas strategy and owning KPI-driven optimization across paid, social, and automation with strong cross-functional governance.
- Own measurement and execution: define and track regional KPIs that tie digital activity to commercial outcomes like HCP engagement and patient acquisition.
- Bridge global and local: build regional dashboards with Global COE and surface actionable insights to influence roadmaps and planning.
Job Description
Responsibilities
- Execute Digital Strategy: Lead the regional adoption and execution of digital strategies, ensuring paid media, social, and automated channels are tailored to the Americas market
- Manage the Stack: Own the day-to-day regional implementation and performance of marketing automation tools within the enterprise stack
- Optimize Local Workflows: Develop and refine regional processes that feed content, data, and campaigns into global platforms to maximize speed-to-market
- Own Regional KPIs: Serve as the accountable owner of digital marketing KPIs across the Americas region — defining, tracking, and reporting on metrics that connect digital activity to commercial outcomes including HCP engagement, patient acquisition, lead quality, and conversion rates
- Build the Measurement Framework: Develop and maintain a structured regional performance dashboard in partnership with Global COE and Analytics teams, ensuring data integrity and consistency across markets
- Drive a Culture of Accountability: Establish clear performance baselines, set targets, and lead regular cadences to review results with regional commercial and marketing stakeholders
- Close the Loop with Global: Serve as the primary data voice from the Americas to the Global COE — synthesizing regional performance trends, surfacing insights, and advocating for roadmap prioritization based on evidence
- Translate Data into Action: Move beyond reporting — own the optimization cycle by identifying performance gaps, diagnosing root causes, and driving tactical and strategic adjustments with urgency
- Forecast & Plan: Contribute performance-based inputs to annual planning cycles, including budget recommendations and channel investment decisions grounded in regional KPI performance
- Global-Regional Coordination: Maintain consistent collaboration with the Global Digital COE to ensure alignment on roadmaps, compliance, and metric definitions
- Bachelors Degree with 7+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience
- OR
- Master\'s Degree with 5+ years of marketing, sales, or program management experience and 5+ years direct people leadership experience
- Matrix Navigation: Proven ability to drive results in a Global/Regional model where tools and strategy are centralized, but execution is localized
- Industry Expertise: Experience in Medical Device or Life Sciences, particularly within the Diabetes therapeutic area
- Commercial Acumen: Strong sales orientation and experience partnering with field-based sales forces and sales-integrated marketing approaches
- Regulatory Knowledge: Understanding of HIPAA/GDPR and digital marketing compliance in regulated healthcare environments
- MiniMed offers a competitive salary and flexible benefits package
- At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
- Salary ranges for U.S (excl. PR) locations (USD):$136,000.00 - $230,000.00
- For roles located in California, Seattle WA, Washington DC, Boston MA, and New York City, the salary range is $150,000.00 - $256,000.00 USD.
- Actual compensation may vary based on factors including experience, education, certifications, skills, market conditions, internal equity, and geographic location. Compensation and benefits information pertains solely to candidates hired within the United States (local market compensation and benefits will apply for others).
- This position is eligible for a short-term incentive called the Short Term Incentive (STI).
- MiniMed Benefits Overview
Mini Med
Medtronic Diabetes offers an integrated system combining insulin pumps and Continuous Glucose Monitoring. Get started on insulin pump therapy and CGM today.
