Responsibilities

• Workforce Acquisition Campaigns: Plan, execute, and optimize paid and organic marketing campaigns across search (Google Ads), social platforms (LinkedIn, Meta, Reddit), and job networks to attract gig workers and specialists to train AI.
• Ad Copy & Content Creation: Craft compelling ad copy, landing page messaging, email sequences, and outreach campaigns tailored to freelancers, tech workers, and domain experts interested in flexible AI training gigs.
• Conversion & Funnel Optimization: Monitor candidate signup funnels, conduct A/B testing on landing pages and ad creative, and optimize conversion rates to keep acquisition costs low.
• Analytics & Performance Tracking: Track key performance metrics (CPA, CAC, conversion rates, channel ROI) using Google Analytics 4 and reporting dashboards to continuously improve performance.
• SEO & Content Growth: Perform keyword research and assist with content initiatives to boost search visibility for people looking for flexible, remote AI training work.

Requirements

• Location: Must be based in the United States (100% Remote).
• Experience: 1 years of hands-on digital marketing experience (experience in gig economy recruitment, workforce acquisition, HR tech, or marketplace platforms is a strong plus).
• Technical Skills:
• Proficiency with Google Ads , Meta Ads Manager , and LinkedIn Campaign Manager .
• Hands-on experience with marketing analytics tools ( Google Analytics 4 , Google Tag Manager).
• Familiarity with email marketing automation platforms (e.g., Mailchimp, HubSpot, ActiveCampaign).
• Working knowledge of landing page builders (e.g., Unbounce, Webflow, WordPress).
• Mindset: Highly analytical, data-informed, and capable of taking ownership of campaigns in a fast-paced AI tech environment.