Responsibilities

• Own the global digital marketing strategy, setting channel mix, investment priorities, and targets across paid media, email, web, and SEO.
• Forecast pipeline and revenue contribution, build business cases for strategic investments, and report performance regularly against plan to executive leadership.
• Lead paid digital programs across search, paid social, and AI discovery platforms, developing campaign frameworks for launches, events, ABM, and always-on demand.
• Manage budget allocation, pacing, and performance across CPL and pipeline contribution, continuously testing channel mix by audience segment, product line, and funnel stage.
• Own end-to-end email strategy across acquisition, nurture, re-engagement, and event follow-up.
• Build and optimize segmented, behavior-driven email workflows that move prospects through buyer journey stages into active sales engagement.
• Own digital lead flow infrastructure and serve as primary admin for HubSpot campaigns, lead management, and reporting.
• Maintain a clean, reliable HubSpot-to-Salesforce integration, ensuring lead data, scoring, and status pass accurately between systems for Sales.
• Define lead capture, scoring, taxonomy, and lifecycle stages to ensure high data hygiene and deliver sales-ready leads.
• Ensure digital traffic converts efficiently into pipeline.

Requirements

• Education - Bachelor’s degree or equivalent experience.
• Experience - 5–7 years of experience in digital marketing, marketing operations, CRM management, or related roles, including experience setting strategy and reporting to senior stakeholders.
• - Experience with HubSpot or another CRM/marketing automation platform, and CMS tools (e.g., Webflow, WordPress, or similar).
• - Strong background or working knowledge of Salesforce is desired, particularly the HubSpot-to-Salesforce integration that powers our lead flow to Sales.
• - Experience with marketing analytics and reporting to a broad set of stakeholders, including executive leadership.
• - Experience owning a marketing budget and forecasting pipeline or revenue contribution.

Benefits

• If you are looking for your next exciting opportunity, come join us! We provide excellent benefits, competitive compensation, equity packages, and opportunities for growth. Learn more on our Careers Website.
• The total compensation package for this position may also include other elements, including bonus, equity and full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. Following employment, growth beyond the hiring range is possible based on performance.