Digital Marketing Lead

USA (Remote)

$73K/yr – $91K/yrSenior Level3+ years expFull time

Posted 20 hrs ago

Job Summary

Own end-to-end digital marketing initiatives that span member communications, content and growth campaigns, and the analytics that guide iteration and impact.

  • Lead the member communications calendar and campaigns to boost engagement and retention
  • Drive content marketing and growth experiments across channels
  • Translate insights into actionable product and marketing improvements

Job Description

Responsibilities

  • This is a full-cycle digital marketing role — spanning member communications, content and growth campaigns, and the analytics that tell you what's working. Here's a look at what you'll be doing day to day:
  • - Member Engagement & Product Marketing
  • - Drive the member communications calendar — newsletters, in-app messages, SMS, push, and announcements — with an eye on engagement and retention, not just send volume.
  • - Build seasonal campaigns that turn casual members into committed savers.
  • - Partner across community, product, research, and policy teams to keep the member experience sharp end to end.
  • - Jump into member testing and interviews, then translate what you hear into recommendations the team actually ships.
  • - Content Marketing & Growth
  • - Develop personal finance content that's genuinely useful, working with SEO, PR, and our financial coaches.
  • - Run growth experiments that reach new audiences faster and better.
  • - Manage vendor and affiliate relationships that extend our reach without diluting our mission.

Requirements

  • Proactive and competitive — you take initiative without waiting for a green light.
  • Energized by variety — multiple priorities, shifting conditions, and a full plate sound like Tuesday, not chaos.
  • A fast, persuasive communicator — you connect quickly, talk straight, and get buy-in.
  • Results-first — you care more about hitting the goal than following a script to get there.
  • Comfortable focusing on the next big push.
  • Bachelor's degree, or an equivalent combination of education and experience.
  • 3–5 years in digital, growth, or content marketing.
  • A track record managing campaigns from planning through execution and performance analysis.
  • Comfort juggling multiple projects and stakeholders at once.
  • Experience using marketing analytics and reporting tools to drive decisions.

Preferred

  • Experience in nonprofit, fintech, consumer engagement, or another mission-driven organization.
  • Familiarity with marketing automation, CRM, and analytics platforms.
  • A track record thriving in fast-paced, cross-functional teams.

Benefits

  • Full individual medical, vision, and dental insurance. SaverLife also covers 50% of health benefits for employee families.
  • Life and long-term disability coverage.
  • Section 125 Flexible Spending Account (or HSA Account).
  • 3 weeks of accrued vacation per year.
  • 10 paid sick days per year.
  • 11 paid holidays per year.
  • $1,000 per year allocated for professional development.
  • SaverLife 401K match of up to 5% per year.
  • $50 per month internet stipend and up to $500 to set up your home office.
  • Flexible Working Schedules and Alternating Flex Fridays off.
SaverLife logo

SaverLife

3.2 Glassdoor

Opening up pathways to wealth requires both well-designed financial products to support individual action, combined with strategic policy work to reduce systemic barriers. It is at this intersection — of the individual and the systemic — where SaverLife is achieving powerful change. Our work is guided directly by the financial data, personal stories, and life experiences our 600,000+ members share with us. They help us shape the tools and support we create for them to use throughout their financial health journey, the research we publish to advance conversations about their needs and priorities, and the policies we advocate for to ensure that all individuals have the opportunity to achieve financial well-being. Our members come to SaverLife from all over the country to find the support they need to save more, build financial stability, and improve their financial health. To ensure their success, SaverLife empowers members in three ways — through our well-designed fintech product, as a community builder and ally, and as a data-driven research and policy organization that advocates for a more inclusive financial system. This positions us to be an informed and trusted partner for policy makers, financial institutions and the financial health sector.

Founded in 2001
San Francisco, California, USA
36 employees (6 in marketing)
1% recommend to a friend

Salaries

Posted range

$73K/yr – $91K/yr

Taken straight from the job posting.

See all SaverLife salaries

Marketing Team

Marketing Team Size
5 (14% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.5M
Last Raise
$1.5M
Grant

Funding History

  • Jan 2025
    Grant
  • Dec 2019
    Seed • $1.5M
  • Jul 2018
    Grant

Traffic Signals

Monthly Visitors
209.2K
Monthly Google Ads Budget
$768
Traffic Source Mix
Search
8.1%
Direct
32.4%
Referral
4.8%
Social
8.6%
Paid
42.1%

Headcount Trend

Current headcount: ~36
SaverLife logo

Digital Marketing Lead

SaverLife · USA · Remote