Responsibilities

• Own Fuku's digital growth strategy across email, SEO, GEO, website, local search, third-party delivery platforms, loyalty, and other guest acquisition and engagement channels.
• Drive performance across DoorDash, Uber Eats, and other delivery platforms, including promotions, merchandising, and advertising opportunities.
• Manage Fuku's website, Google Business Profiles, local search presence, and ongoing digital optimization.
• Help develop Fuku's loyalty and guest engagement strategy, including email and SMS.
• Partner with our media agency on paid social and digital media strategy, ensuring investment aligns with broader growth priorities.
• Develop marketing strategies that drive awareness, traffic, frequency, and revenue across Fuku restaurants.
• Partner closely with Operations and General Managers to identify restaurant-level opportunities and translate them into actionable marketing plans.
• Partner with the Chief Brand Officer to translate brand and business priorities into integrated campaigns and marketing plans.
• Own the marketing calendar and coordinate execution across digital, social, restaurants, agencies, and external partners.
• Manage key agency and vendor relationships, setting clear briefs, expectations, timelines, and measures of success.

Requirements

• 5+ years of progressive marketing experience with strong digital growth or performance marketing expertise
• A marketing generalist who is comfortable moving between strategy, execution, analytics, and cross-functional partnership
• Demonstrated ability to connect marketing activity to measurable business outcomes
• Experience with local marketing, seo, email/sms, loyalty, website optimization, or third-party delivery platforms
• Experience managing agencies, vendors, and external partners
• Strong analytical skills and the ability to translate data into action
• Highly organized, hands-on and comfortable building in a growing environment
• This role is a marketing generalist with a strong digital and performance background
• You’ll own how Fuku performs across digital and delivery channels, including email, SEO, third-party delivery platforms, website, local search, and loyalty, while also helping develop and execute the marketing strategies that drive traffic and revenue across our restaurants.

Preferred

• Experience with restaurant, food, hospitality, or multi-unit consumer brands strongly preferred