Digital Marketing Manager

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and audience engagement.
• Create, curate, and manage engaging content including graphics, videos, photography, blog posts, and multimedia assets using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Monitor social media channels using tools like Hootsuite and Buffer to schedule posts, track interactions, and respond promptly to comments or inquiries.
• Conduct social listening to gather insights on audience preferences, industry trends, and competitor activities to inform content creation and campaign adjustments.
• Implement targeted advertising campaigns on Facebook Advertising and other platforms to boost visibility and drive conversions.
• Analyze digital marketing performance using Google Analytics, web analytics tools, and social media analytics to measure KPIs such as reach, engagement rates, conversions, and ROI.
• Collaborate with cross-functional teams including public relations, sales, and customer service to ensure consistent branding and messaging across all channels.

Requirements

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in media editing tools such as Adobe Photoshop, Adobe Illustrator, video editing software, and media performance analytics platforms.
• Deep understanding of social media platforms’ algorithms, best practices for content creation, social media content marketing strategies, and social media communication techniques.
• Knowledge of SEO principles, keyword research methods, web analytics (Google Analytics), and marketing online analytics to optimize campaign performance.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends.
• Strong graphic design skills combined with an eye for branding consistency; experience with photography is a plus.
• Excellent written communication skills with the ability to proofread content for clarity and accuracy.
• Ability to analyze data from various sources to assess campaign effectiveness using media editing tools and marketing analytics platforms.
• A proactive attitude with excellent relationship management skills to foster collaborations internally and externally in the digital space.

Benefits

• Employee discount
• Paid time off
• Professional development assistance