Digital Media Specialist

Responsibilities

• Bring the monthly strategy to life - Execute the approved monthly theme and 3-5 priority talking points across channels.
• Select an injector suite for the monthly behind-the-scenes tour in alignment with the theme.
• Coordinate the execution layer for monthly email topics and quarterly ManyChat calls to action.
• Maintain and update the injector interest list through ongoing Instagram research.
• Plan, create, and publish Instagram content
• Own the Monday-Friday monthly content calendar, including five grid posts per week and Stories on posting days.
• Build a balanced mix of educational/value content, aspirational autonomy and lifestyle content, social proof, behind-the-scenes culture and suite tours, and clear calls to action.
• Co-create reels, carousels, captions, and supporting assets in advance; load and schedule approved content in Plann.
• Use Stories to reshare posts, show behind-the-scenes moments, and invite engagement through native tools.
• Engage the community and generate leads daily

Requirements

• Demonstrated experience planning and executing social media and digital content for a brand, agency, or service-based business.
• A portfolio or work samples showing strong reels, carousels, photography/video, captions, and campaign content.
• Strong social-first storytelling instincts and the ability to translate approved strategy into a consistent content calendar.
• Proficiency in Canva, short-form video editing, and social publishing or scheduling tools such as Plann.
• Confident, polished copywriting and a natural ability to engage online communities without sounding overly sales-focused.
• Hands-on experience with paid social ads or boosted posts, plus the ability to read performance data and communicate useful insights.
• Excellent organization, follow-through, and comfort managing recurring deadlines across multiple channels and stakeholders.
• Availability for on-site content capture and events, with reliable transportation for regular travel to injector clinics across Southern California.

Preferred

• Experience in medical aesthetics, beauty, wellness, lifestyle, hospitality, or another visually driven consumer category.
• Working knowledge of ManyChat, Pinterest, TikTok, Linktree, Giphy, email marketing platforms, and blog content management systems.
• Experience producing content days, coordinating event content, and supporting personal brands or independent service providers.
• Comfort moving between creative execution, community engagement, lead generation, and performance reporting.

Benefits

• Benefits: * Flexible schedule