Senior Digital Marketing Specialist

Responsibilities

• Campaign Strategy + Execution: Plan, manage and execute campaigns across multiple channels, including email, SMS, in-platform, in-app and web, designed to drive awareness, customer acquisition, engagement, and revenue.
• Email + Lifecycle Marketing: Develop and execute email campaigns and automated customer journeys across the customer lifecycle based on customer behavior, lifecycle stage, product interest, engagement and other relevant attributes
• Journey Optimization: Identify opportunities to improve lead nurturing, trial conversion, purchase conversion, retention, cross-sell, and re-engagement.
• A/B Testing: Conduct A/B and multivariate testing of subject lines, messaging, offers, creative, audience segments, and campaign timing.
• Digital Events: Lead strategy and operations for webinars and digital events that engage a global audience and support our accelerated growth plan with a focus on lead and demand generation.
• Content Creation: Develop marketing messaging and content for campaigns across brands, including landing pages, emails, product descriptions and feature overviews.
• Performance Tracking: Track and report on campaign performance, audience trends, and email KPIs (deliverability, open rates, CTOR, revenue, unsubscribe rates, etc.).
• Product and Feature Launches: Coordinate product launches and feature release campaigns, ensuring alignment across departments and timely execution.
• Cross-Functional Collaboration: Collaborate with the Marketing team and across departments to develop scalable, repeatable processes for campaign planning, asset delivery and performance reporting.
• Marketing Operations: Maintain and optimize marketing automation systems, workflows, and integrations (e.g., between Salesforce, Salesforce Account Engagement (Pardot), WooCommerce, WordPress and other tools).

Requirements

• 5+ years of experience in lifecycle/digital marketing, preferably in SaaS or EdTech
• Belief that the best marketing is human-led, backed by hands-on experience using tools like Claude, ChatGPT, and Airtable to streamline workflow.
• Proven ability to manage campaigns and processes across multiple brands and audience segments
• Detail-oriented with a strong sense of process, project management, and campaign QA
• Experience with CRM tools, marketing automation platforms, e-commerce platforms and analytics (Salesforce Account Engagement (Pardot), HubSpot, WooCommerce, WordPress, Google Analytics, Zapier)
• Strong copywriting skills and ability to translate technical product details into compelling customer-facing content
• Analytical mindset with experience using data to inform strategy and track ROI
• Excellent collaborator and proactive communicator, with the ability to work with cross-functional teams
• Positive, action-oriented attitude and professional demeanor
• Ability to adapt and thrive in a fast-paced, deadline-driven environment while thinking creatively and strategically outside the box.

Preferred

• startup environment: 2 years (Preferred)
• B2B and/or B2C marketing: 5 years (Required)
• CRM tools, marketing automation platforms: 5 years (Required)

Benefits

• Highly competitive benefits, including medical, dental, vision
• Additional benefits for employees to opt into
• Retirement – 401K with match
• Self-regulated PTO
• A diverse, challenging, and fun work environment
• Fully remote workforce - work from the comfort of your home!
• The ability to influence how we work and directly impact our products