Digital Marketing Strategist

Responsibilities

• Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels.
• Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals.
• Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies.
• Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.
• Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns.
• Lead SEO, AEO, and GEO optimization efforts and implementation strategies.
• Provide marketing and content strategy consultation to internal teams and external partners as needed.
• Support cross-department communications related to project plans, reporting, and as needed.
• Demonstrate fair, ethical, and equitable business practices
• Learn eagerly, share knowledge appropriately, and improve continuously

Requirements

• Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics
• Experience developing and implementing SEO, AEO, and GEO strategies
• Non-profit experience preferred, but not required
• Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions
• Asana or other project management software
• Google Suite
• Google Analytics (GA4)
• Wordpress at a basic level
• Ideally would also have experience with social media management platforms and/or email management (e.g. Sprout Social, Mailchimp, etc.)
• Proficiency in spoken and written English

Benefits

• Comprehensive health coverage, including plans that support various gender affirmation care needs
• Mental health resources, with access to virtual care and a variety of in and out of network options for support
• 403(b) retirement plan with a 3% employer match, vesting over three years
• Generous paid time off and company holidays to rest and recharge
• Employee Assistance Program (EAP) offering confidential emotional support, work-life solutions, financial and legal guidance, and online resources
• Remote work flexibility from anywhere in the continental U.S., Alaska, or Hawaii- with provided technology, a home office setup reimbursement, and a monthly internet reimbursement