Director, Digital

Los Angeles, CA (Hybrid)

$100K/yr – $165K/yrDirector/Executive7+ years expFull time

Posted 2 hrs ago

Job Description

Responsibilities

  • Be the creative catalyst who transforms ambitious client goals into breakthrough integrated campaigns that generate buzz and drive results
  • Turn strategic visions into action-packed project plans with clear wins, exciting milestones, and meaningful impact metrics
  • Partner with passionate client Communications and Marketing teams to weave PESO magic into broader business initiatives
  • Present compelling campaign strategies to executive audiences, building excitement and securing enthusiastic support for game-changing approaches
  • Establish standardized operational processes including measurement frameworks, governance protocols, and performance checkpoints for all assigned integrated communications projects
  • Develop and maintain performance monitoring systems through effective use of reporting tools, dashboards, and KPI analysis for paid, earned, shared, and owned media activities
  • Provide holistic insights and data-driven recommendations to optimize campaign effectiveness and resource allocation across all Communications and Marketing initiatives
  • Create comprehensive performance reports that demonstrate ROI and strategic impact of integrated communications efforts
  • Become the trusted strategic partner clients turn to when they need breakthrough thinking and flawless execution
  • Shape decision-making and spotlight winning integrated communications initiatives through inspiring strategic guidance

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field
  • 7+ years of relevant experience in strategic communications and integrated marketing, preferably within large organizations or agencies
  • Proven experience managing fast-paced, multi-stakeholder projects with tight deadlines and competing priorities
  • Strong understanding of PESO (Paid, Earned, Shared, Owned) strategy and its role in reputation management and customer engagement
  • Demonstrated ability to work effectively in high-pressure, fast-moving environments while maintaining quality and attention to detail
  • Experience leading and directing cross-functional teams through complex project execution
  • Deep knowledge of performance metrics and KPIs to support effective tracking and reporting across integrated communications campaigns
  • Proficiency with project management tools (Airtable, Smartsheet, Asana), Google Workspace, and executive-level presentation development
  • Exceptional client responsiveness with proven ability to quickly address client needs and provide timely solutions
  • Strong team communication skills with ability to clearly direct execution strategies and tactical implementation
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Golin Ketchum

We are an industry-leading global public relations agency, creating change that matters for our clients and our people. The kind of change that earns attention and shapes culture to build business. Fiercely ambitious, fundamentally kind.

2.3K employees (505 in marketing)

Salaries

Posted range

$100K/yr – $165K/yr

Taken straight from the job posting.

See all Golin Ketchum salaries

Headcount Trend

Current headcount: ~2.4K
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Director, Digital

Golin Ketchum · Los Angeles, CA · Hybrid