Responsibilities

• Partner with Marketing, Creative, and Brand leads as an active creative contributor in concepting sessions for YouTube-distributed campaigns.
• Generate endemic YouTube Made for Kids creative across numerous Disney Kids brands, characters, IP and more.
• Translate broader marketing creative to ideas tailored specifically for YouTube's format, audience behavior, and “made for kids” requirements.
• Champion strong creative output and craft, holding concepts and cuts to a high bar even under fast turnaround timelines.
• Own end-to-end production timelines for marketing creative destined for YouTube from brief through internal reviews, revisions, approvals, and final delivery.
• Track status of all in-flight creative assets across editors, designers, and outside vendors; proactively flag risks to deadlines or quality.
• Manage budgets, scopes, and vendor or freelancer relationships for creative production as needed.
• Maintain organized, up-to-date asset trackers, briefs, and delivery specs so nothing falls through the cracks between Marketing and Programming.
• Serve as a marketing point of contact for the Programming Strategist(s) who manage day-to-day publishing on Disney's made-for-kids YouTube channels.
• Ensure creative assets are delivered to Programming in the correct formats, aspect ratios, and metadata-ready state for full episodes, shorts, compilations, and livestream promotion.

Requirements

• 5+ years of experience in a role that blended creative development with project or production management, ideally within YouTube channel management, marketing, entertainment, or digital/social content.
• Demonstrated ability to contribute real creative ideas - not just execute a brief with a strong sense of what makes content work on YouTube specifically.
• Experience managing multiple concurrent productions or campaigns with competing deadlines, budgets, stakeholders and vendors.
• Working knowledge of YouTube as a platform: content formats, thumbnail/title best practices, Shorts, and audience behavior, especially within kids' and family content.
• Comfort partnering with editors, designers, and outside vendors to shepherd creative from concept to final delivery.
• Highly organized with meticulous attention to detail and strong follow-through on tracking and delivery.
• Excellent written and verbal communication skills, with the ability to move fluidly between creative conversations and operational status updates.
• Experience working with a major brand, franchise, or IP, and collaborating closely with creative teams.
• Genuine interest in children's and family entertainment content.
• Bachelor's degree in marketing, communications, film/media, or a related field, or equivalent work experience.