Responsibilities

• Develop and execute comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to boost brand awareness and lead generation.
• Conduct keyword research and utilize SEO tools to optimize website content, improve search engine rankings, and increase organic traffic.
• Manage website content using WordPress and other content management systems, ensuring timely updates and engaging user experiences.
• Implement conversion optimization strategies by analyzing user behavior through web analytics reporting tools like Google Analytics and Google Tag Manager.
• Design visually appealing graphics and promotional materials using Adobe Photoshop, Adobe Creative Suite, and basic graphic design principles.
• Set up, monitor, and optimize paid advertising campaigns including paid search marketing (SEM), paid social media advertising campaigns, and performance marketing initiatives.
• Manage email marketing campaigns with marketing automation tools to nurture leads, increase engagement, and drive sales.
• Track campaign performance metrics regularly, generate detailed reports on web analytics, marketing analytics, and ROI to inform future strategies.
• Collaborate with cross-functional teams to ensure cohesive branding across all digital channels while maintaining a focus on B2B (business-to-business) marketing objectives.
• Stay current with industry trends, emerging technologies, and best practices in digital marketing to continually refine our approach.

Requirements

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM, Google AdWords, Google Analytics, and web analytics reporting.
• Demonstrated ability to manage social media advertising campaigns on platforms like Facebook Ads Manager and other social media management tools.
• Skilled in content creation including copywriting for ads, blogs, email campaigns, and social media posts that resonate with target audiences.
• Experience with graphic design software such as Adobe Photoshop or Adobe Creative Suite for creating engaging visuals.
• Strong analytical skills with the ability to interpret data from web analytics tools to optimize ongoing campaigns.
• Excellent communication skills combined with a proactive attitude toward learning new digital marketing techniques.
• This job opportunity is not for pay- this is for someone who wants to earn a future executive title for scaling a platform from 0-1M.
• Must have 5+ years of experience launching startups with a proven record in traction. Min 3+ Years with a proven record.

Preferred

• Technical proficiency in website management using WordPress, HTML, CSS, JavaScript, SQL for data analysis or website customization is highly desirable.
• Knowledge of marketing automation platforms for campaign setup and performance tracking is preferred.
• Familiarity with e-commerce platforms and online sales funnels is a plus