Responsibilities

• Plan, negotiate, and buy media from external vendors, platforms, and media outlets like Doximity, WebMD, and OpenEvidence.
• Build lead nurture and email campaigns inside our clients’ CRMs (HubSpot, Eloqua, Marketo, etc) and for delivery to external partners.
• Troubleshoot issues related to clients’ martech stack, campaign attribution, and marketing data.
• Set up and launch email, social, paid, and organic marketing campaigns for clients.
• Provide timely updates on campaign progress during internal and client-facing calls.
• Coordinate campaigns and gather client feedback via Slack and email.
• Build and maintain marketing dashboards, lead scoring systems, and goal and conversion reports that clearly communicate campaign performance.
• Ensure data integrity by cleaning and maintaining contact databases and helping us source new leads.
• Research products, services, and strategies to identify new opportunities to improve our own tech stack and approach.
• Other digital marketing tasks, as assigned.

Requirements

• You have likely worked in healthcare marketing and understand the difference between a payer and a patient.
• You understand intensely regulated industries and the responsibilities and challenges of marketing to their customers.
• You have deep experience in planning and building large, multichannel marketing campaigns and solving complex challenges related to martech implementation.
• You have confidence working with external vendors, platforms, and media outlets to plan and buy media in the healthcare industry.
• You know how to expertly leverage the latest marketing tools and technologies to build sophisticated campaigns that deliver results (e.g., HubSpot, Salesforce/Pardot, Marketo, Eloqua).
• You have experience building website analytics reports and sales and marketing dashboards in a variety of platforms (e.g., Google Data Studio & Sheets, HubSpot, Tableau).
• You have a comprehensive understanding of what a marketing funnel is and how content, email, paid media, and sales intersect and work together.
• You are an adept multitasker who can pivot quickly between tasks and adapt to shifting deadlines and client goals.
• Your instinct is to take the initiative and solve problems as they arise.
• You are in the Pacific Time Zone and can be available from 8:00 am to 5:00 pm PT.

Preferred

• Agency experience is strongly preferred.

Benefits

• 11 observed holidays + unlimited paid time off
• Additional 4 mental wellness days per year
• 100% company-funded health insurance premium, with dental and vision options
• 401(k) plan to help save for your future
• Mostly remote work setup
• Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
• Monthly wellness stipend and quarterly employee appreciation gift
• One-time reimbursement for work-from-home equipment
• Monthly team bonding sessions / happy hours
• Pre-tax commuter benefits