Responsibilities

• Own the end-to-end email marketing program, including strategy, execution, testing, optimization, and performance reporting
• Design and manage lifecycle and lead nurturing programs that support awareness, engagement, and conversion across the buyer journey
• Build, manage, and optimize lifecycle workflows and customer journeys in HubSpot Marketing Hub, including multi-step automation, branching logic, behavioral triggers, and timing controls
• Partner with Growth Marketing to align email programs with demand generation campaigns, webinars, and paid acquisition efforts
• Develop segmentation and personalization strategies that support buyer and member journeys
• Ensure email and lifecycle programs operate cleanly across marketing automation, CRM, and lead management processes
• Partner with Marketing Operations to align workflows with data models, consent management, lifecycle stage definitions, and system governance standards
• Contribute to broader digital marketing initiatives beyond email (e.g., SMS, push, paid, web experiences)
• Translate business goals into digital marketing strategies and measurable outcomes
• Support account-based marketing (ABM) initiatives by activating and integrating campaigns across email and lifecycle programs

Requirements

• Education: 5+ years of digital marketing experience with emphasis on email, lifecycle, or lead nurturing
• Experience: Experience owning and scaling email programs end-to-end
• Strong analytical and communication skills
• Hands-on experience with HubSpot Marketing Hub (or similar), including lifecycle workflows and automation
• Familiarity with ABM platforms such as 6sense, Demandbase, or AdRoll ABM
• Experience working within a shared-services or center-of-excellence marketing model
• A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health’s policies, values and ethics, and to protecting the sensitive data entrusted to us.