Responsibilities

• Digital Strategy & Execution
• Develop and execute multi-channel digital marketing strategies that drive traffic, acquisition, retention, and LTV
• Manage paid media campaigns (search, social, display), SEO, affiliate, and CRM/loyalty programs
• Optimize digital customer journeys across DTC and third-party marketplaces
• Leverage A/B testing, conversion optimization, and funnel analytics to drive growth
• eCommerce Performance
• Own digital revenue targets across owned and operated channels
• Ensure website performance, CRO, UX, and merchandising are optimized to increase conversion and reduce abandonments
• Use data to inform pricing strategies, bundling, and promotional planning
• Analytics & Insights

Requirements

• 5-7 years experience within digital marketing and ecommerce within a Fast-Moving and Robust Ecom Brand, regulated environment (cannabis, alcohol, vape, caffeine, online gaming, dietary supplements) working in a multi-brand, multi-website type environment.
• Proven P&L expertise coupled with a robust command of financial metrics and analysis
• Experience with both designing and implementing successful digital marketing strategies with a history of driving profitable growth.
• Hands-on experience with SEO/SEM, Google Analytics, CRM software and ecommerce platforms and tools such as WordPress.
• Analytical and data driven with the ability to interpret data and metrics.
• A strong multi-tasker who can lead multiple projects in a fast-paced environment and positively contribute to enhanced business and functional capability across digital.
• Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager and Instagram Ads.
• University, Bachelor's, or MBA degree in a Business oriented field with a major in Marketing or a related business discipline; superior financial acumen, and problem-solving skills is required

Benefits

• Full medical benefits are provided as part of this role