Responsibilities

• Plan, launch, and optimize integrated digital and field marketing programs across email, paid media, web/digital, and events.
• Own campaign calendars, timelines, budgets, workflows, and deliverables to ensure flawless execution.
• Translate demand generation strategy into scalable, repeatable programs that support a wide range of PLG-to-Enterprise motions.
• rack, analyze, and improve pipeline, conversion, CAC, and revenue impact across all campaigns.
• Build and maintain scalable campaign frameworks, best practices, and documentation.
• Apply insights, benchmarks, and experimentation to continuously raise campaign performance.
• Partner with Corporate Marketing, Product Marketing, Web, Ops, and Sales to align messaging and execution.
• Partner with Ops to ensure clean data, accurate attribution, effective automation, and optimal use of platforms, including Marketo, Salesforce, analytics, and paid media tools.
• Proactively identify risks, resolve execution issues, and test new channels and approaches.
• People management

Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing
• Minimum 2 years in a Senior Manager-level campaign or program management role
• Proven experience managing enterprise and multi-channel campaigns
• Strong working knowledge of SEO/SEM, paid search and social, lifecycle and email marketing, and website conversion optimization
• Experience partnering with Sales and Ops
• Hands-on experience with marketing platforms such as Marketo, Salesforce, and analytics tools
• Familiarity with ABM, field marketing, attribution modeling, and revenue analytics
• Strong project management, prioritization, and execution skills
• Highly analytical, metrics-driven, and ROI-focused mindset
• Excellent communication and stakeholder management skills