Responsibilities

• The Demand Generation Manager for SMB owns new-logo pipeline generation for the segment. You will build and run campaigns and plays across email, outbound SDR, and some events, and you will work closely with Content Marketing, Sales, SDRs, and RevOps to do it.
• This is a hands-on role. We are looking for someone with B2B SaaS demand generation or growth marketing experience who writes well, is comfortable in the data, and likes working side by side with Sales.
• Success in this role means campaigns across email and SDR outbound are running consistently and driving SMB new-logo pipeline.
• Your Mission: The Demand Generation Manager for SMB is the engine behind new-logo pipeline for our SMB segment. You build the plan, run the plays, and use results to decide what to scale, pause, or stop.
• Build and run the SMB Marketing Playbook: a measurable plan across email, outbound SDR, and events that is tied to SMB pipeline goals.
• Stand up a full account-based marketing (ABM) motion for SMB, using proven best practices and new ideas.
• Build and run plays in HubSpot and Unify, including workflows, sequences, segmentation, and targeting.
• Use AI to identify the contacts and companies most ready for a sales call or a campaign message.
• Write and refine campaign copy for SDR plays, marketing emails, and outbound sequences.
• Work with the SDR Manager every day on lead flow and hand-off volume, and build their feedback into the next campaign.

Requirements

• 3 to 5 years of B2B SaaS marketing experience, focused on demand generation or growth marketing.
• A track record of running campaigns that generate new-logo pipeline.
• Hands-on experience building campaigns and plays in HubSpot.
• Experience running high-volume outbound or signal-based orchestration plays (for example, Unify or RollWorks).
• Experience using AI to build target lists or to generate campaigns or projects.
• Strong analytical skills: comfortable in dashboards, testing ideas, and presenting data-driven decisions.
• Strong writing skills, with the ability to take campaign copy to at least 80% ready.
• Strong project management: organized, detail-oriented, and reliable on follow-through.
• Experience partnering closely with Sales, and you enjoy it.
• Remote role in the United States.

Preferred

• Unify experience is a plus.
• Experience in wholesale distribution or construction is a plus.

Benefits

• Comprehensive Benefits: Health, dental, vision, life, short & long-term disability, 401(k), and employee assistance program (EAP).
• Flexible PTO: Recharge and refocus with the flexibility to manage your time with no preset limits.
• Continuous Growth: Yearly education stipend to support your professional development.