Sr. Manager, Demand Generation

Responsibilities

• Demand Gen Strategy, GTM Systems, AI & Automation
• Own demand generation strategy and execution to grow qualified pipeline, new advertisers, and revenue across Blip’s marketplace.
• Bring hands-on experience using AI, data enrichment, and automation to launch and improve revenue-generating programs, with demonstrated results beyond content creation.
• Build a scalable GTM engine that connects buying signals, prospect data, personalized outreach, and sales follow-up through integrated tools and automated workflows.
• Campaign Execution & Customer Growth
• - Build and optimize campaigns across paid media, outbound, SEO, and email, coordinating internal specialists and agency partners.
• - Improve conversion throughout the customer journey—from initial engagement and account creation to first spend, reactivation, and repeat purchases.
• Measurement & Cross-Functional Partnership
• - Partner with Product, Engineering, Analytics, and Marketing Operations to establish reliable end-to-end measurement, connecting marketing acquisition to registrations, campaign launches, first spend, repeat spend, and revenue
• - Manage marketing budgets and experimentation, reporting on acquisition costs, pipeline contribution, and revenue return to guide investment.

Requirements

• You’ve built or scaled demand gen programs in a lean, high-growth environment, balanced hands-on execution, agency management, and the development of internal capabilities
• Experience designing and interpreting incrementality tests, channel experiments, and budget allocation decisions
• You have proven expertise in structuring incrementality experiments, evaluating cross-channel performance, and optimizing spend distribution
• Demonstrated experience scaling paid acquisition across Google Ads, Meta, and other performance channels
• You have a track record of improving pipeline, conversion, and CAC — and you hold yourself to those results
• You architect integrated programs where channels reinforce each other, and you know when to shift budget or double down
• You’re an analytical storyteller — equally comfortable running the numbers, forming a hypothesis, and presenting a clear, compelling story to execs

Benefits

• Medical, Dental, and Vision Insurance
• Health Savings Account with an Employer Contribution
• 401k with Employer Match
• Equity - All full-time employees are eligible for stock options
• Flexible Paid Time Off
• Paid Parental Leave
• Technology Subsidy
• Fitness/Health Expense Subsidy